The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

You've got a great property in an idyllic location and a strong team of handpicked staff providing a top-notch service. But despite your best efforts, guests aren’t beating down the door to stay at your hotel.Why?There are many possible reasons why business may be quieter...

With the company’s share value crashing, the CEO clinging to his job by his fingertips (at the time of writing), the prospect of 11 million cars being recalled worldwide and the company's once proud reputation in tatters - you could say that this week’s Volkswagen...

Whatever luxury product or service you offer – whether its travel, cosmetics, hotels, or clothes – the luxury sector is extremely competitive. To give you an ideal of just how competitive, it’s predicted to be worth £12.2bn by 2017 in the UK alone and some...

So, you’ve successfully launched your business. You’ve invested in marketing, built up a solid customer base, and developed a good reputation in your field. You’ve had time to work out any kinks, and you’re confident that your product or service is the best your business...

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