The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

In 2004, the Daily Mail was one of the last major newspapers to join the digital fray with its launch of MailOnline. In July that year it recorded just 31,356 unique users and was dwarfed by the market leader and sector innovator, Guardian.co.uk, which was...

Building a business from scratch is hard enough, but expanding into foreign countries is one of the most challenging tasks an entrepreneur can face. Unfortunately, it’s not as simple as telling customers you ship overseas and waiting for the sales to roll in. There are...

So you’ve decided to invest in PR - a wise choice! But who should you hire - an agency or a freelancer? The reality is both have their merits and the decision will ultimately come down to your objectives and the services you need to...

There are billions of brands out there vying for the public’s attention and business. And every year, the brand valuation and strategy consultancy, Brand Finance puts the world’s top brands to the test. The brands are evaluated to determine which are the most powerful and...

It’s been a turbulent few years for the aviation industry. There are questions over air travel security, ongoing debates about an additional runway at Heathrow, and general consumer dissatisfaction about flight delays. Add in poor customer service and you have an industry in desperate need...

The world of fast-moving consumer goods is – well – fast-moving. And the last ten years have seen the retail landscape transform completely. Shoppers no longer walk into a shop and buy what’s on offer at face value. Instead they spend hours scouring the internet...

You’ve created, developed and tested an incredible product or service. You’ve registered your company, got your business plan nailed and you know your elevator pitch inside out.Now all you need is customers. But what’s your strategy for letting them know you exist?Luckily, you have two...

Travel and Tourism is one of the fastest growing economic sectors in the world. New destinations are emerging all the time, and with the rise of online travel businesses, competition is fierce. So whether you’re a global tour operator, boutique travel agency, industry association, or...

What do BP, Volkswagen and Virgin have in common? Apart from the fact that they’re three of the biggest brand names in their respective industries, they’ve all turned to public relations to get them through some really tough times: from harmful oil spills and emissions...

With Christmas just round the corner, we’ve already scoffed a heap of mince pies here at PR Superstar Towers and we’re wondering just how much food and drink we’re going to get through during the festive season. Of course, food and drink is big business...

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