The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

According to research recently published in The Daily Telegraph, the human attention span has dropped to a feeble 8 seconds in 2016, down from 12 seconds in 2000. And it seems our smartphones are to blame. Even the humble goldfish’s attention span, the butt of...

One thing’s for sure: the junior doctor’s strike has caught the attention of the media, press, politicians and pretty much everyone else in the country. In case you’ve been hiding under a rock for the past few months and have somehow missed it, here’s the...

Can you remember what life was like before Skype, omnichannel shopping and Twitter? When we had to walk to the shop to buy stuff, queue to use a payphone and handwrite our letters? Perish the thought. Thankfully, the internet has made our lives so much...

The healthcare industry is constantly evolving. New drugs and treatments are becoming available every day, to treat everything from pimples to heart disease. But as the industry grows, so does the competition.Unfortunately, as with any industry, there are some unscrupulous business owners out there, selling...

What’s the first thing you do before signing up for a company’s services, or meeting a potential business associate? You Google them. And guess what? That’s exactly what other people do before choosing to work with you.What’s written about you online matters, because people will...

As in the world of fashion, the world of interior design is fickle and fast moving. What’s de rigueur for interiors one season can be old hat the next - remember flock wallpaper? Trends come and go, so you need to move with the times.Whether...

Nothing beats the thrill of seeing your brand on TV. Having your story told by a leading broadcaster, to an audience of millions, is guaranteed to get you buzzing.Broadcast coverage is a powerful tool for driving awareness and behaviour change. So when opportunities present themselves,...

As a creative agency, you spend your days crafting compelling TV, press and digital campaigns that get outstanding results for your clients. But when was the last time you blew your own trumpet? You may have an impressive portfolio of work online, but it's always...

In 2004, the Daily Mail was one of the last major newspapers to join the digital fray with its launch of MailOnline. In July that year it recorded just 31,356 unique users and was dwarfed by the market leader and sector innovator, Guardian.co.uk, which was...

Building a business from scratch is hard enough, but expanding into foreign countries is one of the most challenging tasks an entrepreneur can face. Unfortunately, it’s not as simple as telling customers you ship overseas and waiting for the sales to roll in. There are...

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