From climate change and energy use to food waste and plastic straws: everyone is talking about sustainability.
It’s no longer a mere trend or a minority interest. When it comes to sustainability there’s been a very real cultural shift and consumers are changing their buying habits accordingly.
And that means for all organisations, across all sectors, sustainability is no longer a nice-to-have but an integral part of any corporate social responsibility programme. With today’s consumers demanding more from their brands, it’s vital that companies communicate their sustainability credentials loud and clear.
This is where sustainability public relations activity is key. Sustainable PR helps you demonstrate your commitment to sustainability measures, which means customers are much more likely to engage with your brand – and more likely to buy your product.
“Sustainability PR is important for a whole range of industries from waste management to fashion. And brands are now realising that a commitment to sustainability and a healthy bottom line aren’t mutually exclusive.” – Jill Kent, PR Superstar
PR Superstar is a sustainability PR firm that creates results-driven campaigns which connect with audiences and motivate action, whether your audience is a customer, employee, supplier, investor or the general public.
I do this by delivering PR campaigns that position your company as leaders and innovators. And by identifying and sharing your sustainability stories with consumer and trade publications, national and international press, broadcast media, and online outlets and key influencers in the sustainability space.
Of course, sustainability public relations doesn’t just include external campaigns. An internal comms programme is often also needed to help employees understand new ways of working and to put policies into practice.
Find out how sustainability PR activity can help your business.