It wasn’t until the late 1980s that UK law firms were allowed to advertise and legal PR campaigns came even later.
But these days, it’s essential for law firms and even individual lawyers to embrace public relations activity in order to raise your profile, build your reputation and win new business. And that’s true whether you’re a magic circle law firm or a small legal practice.
There’s plenty of PR potential around lawyers and law firms too: from representing high-profile cases to winning new clients, new partners and new practice areas. Rapidly developing news events and current affairs often give leading lawyers the opportunity to be interviewed and quoted too.
Legal PR activity helps raise awareness of your expertise and ensures potential clients understand your core offering.
And ultimately, PR for law firms enables you to win new business, provide new services for already existing clients, position your firm as trailblazers in a particular sector, and ensure the growth of the business. PR activity can also make it easier to recruit the brightest and best new talent to your firm too.
“Clients hire lawyers and law firms they see as credible and successful. A far-reaching and strategic PR campaign for lawyers and law firms that sees them featured in the broadsheets and on television can help build that credibility.” – Jill Kent, PR Superstar
Before any law firm PR campaign is put in place, it’s important to establish your objectives: These could be:
Next, we establish the audience, such as HNWIs or commercial businesses, to potential referrers, local communities, peers and industry influencers.
PR Superstar then puts a clear PR strategy and plan of action in place to ensure these goals are met, as well as agreed parameters for monitoring and evaluation.
Need a powerful and strategic legal PR campaign?