The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

Public relations professionals know it. Marketers know it. Beyond those folks, however, the difference between PR and advertising often baffles the rest of the population.It’s not surprising as there’s a lot of crossover between the two, particularly since social media arrived on the scene. But...

We’ve all heard that age-old phrase: ‘there’s no such thing as bad publicity.’The theory is, as long as people are talking about you, it’s a good thing. Even if they’re saying awful things, the publicity is still good as your name is at the forefront...

Storytelling may traditionally be associated with bedtime tales for children and ghost stories around the campfire, but it’s evolved over the decades to find a firm place in business. And PR is no exception.At the heart of every successful PR campaign is a great story. And...

A successful entrepreneur once said, ‘it takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.’ How true this is. Just ask BP, Ratners or Volkswagen.When it comes to business, your corporate reputation...

Since the Queen was born 90 years ago, she’s featured in every major newspaper and magazine around the world. She’s made countless TV broadcasts, and along with the rest of the Royal Family, her every move is watched and scrutinised by the media and public.It’s...

So your PR efforts have paid off and you’ve landed that elusive media interview on Sky News. Congratulations. There's nothing quite like media coverage to build visibility and credibility for your brand.But the hard work doesn’t end there. If you’re not properly prepared for the interview, at...

In two months’ time, Rio de Janeiro is set to become the first South American city to host the Summer Olympics. By now, the ‘Road to Rio’ publicity machine should be in full swing, generating buzz and excitement for the Games that begin on August 5th. But the...

The London Marathon may be done and dusted for another year, but we couldn’t let it pass without mentioning this epic PR stunt, organised by the London Marathon team and the European Space Agency.Space RaceAs excuses go for not running the London Marathon, being 250...

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