The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

You’ve spent years developing a new product for your business. You’ve scrounged together a decent marketing budget and have prepared a press release to celebrate your launch. You eagerly submit your story and wait. The next morning, you check your emails and…nothing.Press releases are a tricky...

The whole ‘print is dead’ debate has been knocking around some time now. Digital people say it is, print people say it isn’t. But despite the enormous migration to electronic media in recent years, new research shows that print media is very much alive and kicking....

Back in January, as the prime minister settled into her seat on the plane out of Washington, she probably thought the meeting with President Trump went pretty well.Indeed, the US trip was an example of clever strategic planning and careful communications in action. After ingratiating herself...

They’ve built a multi-million pound brand based on themselves: the handsome football superstar, the glamorous pop princess and their brood of photogenic children. But David and Victoria Beckham’s carefully constructed image has been tarnished by the recent ‘Beckileaks’ scandal.For those of you that missed it,...

As a bit of respite from all the doom and gloom following the Trump inauguration, we thought we’d lighten the mood by celebrating some great PR campaigns from the last month.So, let’s start with an absolute shocker from Paramount Pictures.Paramount PicturesIf you saw the original...

It’s fast-approaching the time of year where sickly sweet cards, heart-shaped chocolate boxes and oversized helium balloons fill the shops, and restaurants hike their prices three-fold. Yes, Valentine’s Day is almost upon us. And each year, brands, big and small, pull out the PR stunts...

The idea behind the ‘Women’s March’ is one of those legendary tales ending with ‘and the rest is history’. On November 8th 2016, the night of the US Presidential election, a Hawaiian grandmother called Teresa Shook took to Facebook to express concern over the threats...

Professor Stephen Hawking said ‘it could be the worst thing ever to happen to humanity’. While entrepreneur Elon Musk described it as ‘our biggest existential threat’. It also has the potential to eradicate 11 million jobs in the UK alone. The cause of this apocalypse?...

Few celebrities are famous enough to get away with using just one name. Madonna, Sting, Adele are a few of the elite. But since bursting on to the music scene over 15 years ago, Beyoncé has joined the ranks of the mononym brigade, thanks to...

It’s hard to believe we’ll be saying goodbye to 2016 in a week or so. And what a year it’s been. From major historic political events, to high-profile celebrity deaths and Leicester City FC unexpectedly winning the Premier League: it's been eventful to say the least.The...

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