The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

Even though the public relations industry is changing fast, some things never change. And that includes the need to write a kick-ass press release.The humble press release has been a key component in the marketers’ toolbox for years. And with good reason. If it’s well...

When people discover I work as a PR pro, they often respond with, ‘oh, you’ve got a great job. You write press releases all day and go for long, boozy lunches, right?’ Wrong. While I do write news releases and meet the occasional client, my...

Whether it’s launching the latest iPhone, iWatch or iPad, Apple sure knows how to create buzz. While other companies fight for attention, Apple seems to effortlessly dominate the media, not to mention the hearts and minds of customers, every time it launches a new product.So...

Internal comms is a lot like dating. Trust, transparency and open lines of communication are key to a long and fruitful relationship. Unfortunately, many companies skip the courting process when communicating with employees. And like dating, neglect breeds apathy and resentment and that awkward break...

“Guest blogging is a great way to get exposure.”“Guest blogging is too much effort for not much reward.”“Guest blogging is dead.”We’ve certainly heard all sides of the argument in the past 12 months. But the fact is, guest blogging is still a good way to...

Beauty brand Dove found itself in hot water this last week after running what many people saw as a racist ad on Facebook.The 3-second video, which ran on Friday 6th and has since been withdrawn‚ showed a looping image of an African-American woman removing her brown...

From Old Mout Cider’s crusade to save the kiwi, to the world’s biggest QR code made of trees: September was an interesting month for worldwide PR campaigns. Here are three of our favourites:The Really Wild Show and Old Mout Cider team up to save the...

Last Friday, Londoners woke to the news that ride-hailing company Uber has been stripped of its licence to operate in the Capital. The company’s current licence expires on September 30th, and Transport for London (TfL) has decided not to renew it, on the basis that...

As a public relations expert, I’ll let you in on a little secret: you can do your own PR.But. And there’s a big but. I can also give you a whole bunch of reasons why you shouldn’t. The main one being that you’re not an...

Congratulations, you’ve got your very first press interview. All the blood, sweat and tears you’ve put into making your business newsworthy has paid off.  However, getting the interview is just the start. Every word you say to the journalist, from the moment you pick up...

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