The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

Being a thought leader in your industry is a pretty nice gig. Consider it the adult equivalent of being the popular kid in school. Everyone wants to be your friend, they hang on to your every word, and your opinions become the law of the...

Ever compared notes on PR with a business contact, only to find you’re receiving two very different styles of service and running different campaigns? No need to panic. There’s no such thing as a ‘one-size-fits-all’ approach when it comes to PR.The PR and comms approach...

If you’re a Coronation Street fan, you’ve probably noticed some changes in Weatherfield over the past few weeks, namely the arrival of two major high street stores. On April 28, a Co-op supermarket and Costa Coffee opened for business on the famous cobbled streets. As...

April has been a busy month for marketing and PR bods. There was Easter, April Fool’s Day, and the birth of the Duke and Duchess of Cambridge’s third child. Plus, royal wedding fever is in full swing ahead of Prince Harry’s nuptials to Meghan Markle...

Above: PR Superstar client George Bevis of Tide Banking is interviewed on BBC News. Have you ever seen a media interview go completely off track? Maybe the chief executive stumbled over their words, refused to answer questions, or was defensive and secretive. Cringeworthy isn’t it? These faux...

When it comes to social media and PR, Facebook, Twitter and Instagram get all the glory. They’re the popular kids in school; the ones everyone wants to be friends with. In the business world, they’re the go-to sites businesses use to connect with customers, prospects...

Does your business capture, handle, store, or share any kind of personal data, whether it’s for customers, staff or journalists? If the answer is yes, you’re going to be affected by the General Data Protection Regulation, or GDPR, which comes into effect on May 25th...

The clocks have gone forward, the days are getting longer, and our favourite PR campaigns from March had a spring in their step. From Laithwaite’s new English Sparkling pantone colour, to Yorkshire Tea’s special biscuit brew, March was a month of creative PR campaigns. Here...

What do Tiger Woods, Mel Gibson and Hugh Grant have in common? They were all highly respected public figures until they fell spectacularly from grace. Tiger’s golfing fans turned against him because of his alleged extramarital affairs. Braveheart actor Mel Gibson went on a drunken,...

Today, video is everywhere: Facebook generates 8 billion video views each day, users upload 300 hours of video to YouTube every minute, and social video generates a whopping 1200% more shares than text and images combined. It's predicted that by 2019, 80% of all internet...

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