All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.
Video may have killed the radio star, but nothing is knocking video off its perch anytime soon. The medium is more prominent than ever. For example, Facebook Watch receives 1.25 billion visits every month, 300 hours of video are uploaded to YouTube every minute, and...
Ah, ASOS. With more than 850 brands under its belt, the clothing brand has risen to the top of the fast fashion food chain in recent years. There’s nothing quite like scrolling through its endless pages of cheap and cheerful oversized jumpers and figure-hugging dresses...
Sir Paul McCartney is no stranger to the media. After all, the Liverpudlian born singer-songwriter is one quarter of (arguably) the biggest and most influential rock n’ roll bands of all time. But while the Beatles shot him to stardom and made him a household name,...
Whether you love it or hate it, Valentine’s Day has come round again. It’s that time of the year when supermarket shelves groan with heart-shaped chocolate boxes, restaurants and florists hike their prices, and jewellers extend their opening hours. But it’s not just high street retailers...
Where would we be without the Royal Mail? Providing a universal postal service to more than 29 million addresses since 1516, the iconic brand is as deeply ingrained in British culture as tea and scones. However, it’s been a tough few years for the group. Not...
What do you think of when you hear Boohoo? An ugly cry? Or do you think of cheap slinky party dresses, bargain basics, and more filter-faced influencers than you can shake a discount code at? Because that’s the one we’re talking about. Since 2006, Boohoo has been...
The British public has a curious relationship with the National Health Service (NHS). We view it a bit like a wayward family member: We’re proud of it, we’re grateful for it, but there’s an undercurrent of concern that it won’t be there for us when...
With Halloween and Bonfire Night out of the way, we’re gearing up for Christmas. And the same goes for the retailers. In the run-up to the big day, brands big and small, fight it out to win column inches and the hearts and minds of...
Ambitious, disruptive, successful. If one company represents the modern tech start-up, it has to be Uber. But it hasn’t been an easy ride for the world’s largest ‘mobility as a service provider’ famous for its ride-hailing taxi app. Let’s take a look at some Uber PR successes...
When you hear the words ‘chicken’ and ‘fast food,’ one brand likely springs to mind. We’re talking, of course, about Kentucky Fried Chicken now known as KFC. Thanks to its secret recipe of eleven herbs and spices, and being one of the first fast food brands...
