All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.
When two mega brands clash, it’s always going to be an interesting battle. And the recent price row between consumer goods company Unilever and retail giant Tesco is no exception. Both brands hit the headlines earlier this month, following an attempt by Unilever to raise the...
According to a June 2016 report by Ericsson, there will be 28 billion+ internet connected devices by the year 2021. That’s a whole lot of technology. As a result, content is evolving, and so are the ways in which we consume it. Everything and everyone is...
It’s been a humiliating couple of weeks for the Football Association and former England Manager Sam Allardyce, after he was forced to resign from his dream job just 67 days in. The shortest serving England manager in history, Allardyce’s fate was sealed after he was secretly...
In 1996, when the first two Pokémon games were released on Game Boy, they broke all sorts of sales records, as users across the world clamoured to ‘catch ‘em all’. Fast forward twenty years and history is repeating itself. Since its release in July this year,...
On August 5, more than 78,000 Olympic athletes and spectators from around the world filled Rio de Janeiro's Maracanã Stadium for the opening ceremony of the Rio Olympic Games. As the ceremony concluded, those in attendance, along with billions of viewers around the globe, focused their attention on...
If you’ve read the papers recently, you’re probably aware of the #traingate row. It’s a great example of PR backfiring. So what happened? Over the past few weeks, Labour Party leader Jeremy Corbyn has been hitting the headlines for all the wrong reasons following a major PR blunder. Corbyn...
Let’s face it: until Team GB started winning a slew of golds in Rio, the news has been a bit depressing for much of the year. Whether it’s political upheaval, terrorist attacks, or crime, it’s been rare to switch on the TV or radio and...
We’ve all heard that age-old phrase: ‘there’s no such thing as bad publicity.’ The theory is, as long as people are talking about you, it’s a good thing. Even if they’re saying awful things, the publicity is still good as your name is at the forefront...
So your PR efforts have paid off and you’ve landed that elusive media interview on Sky News. Congratulations. There's nothing quite like media coverage to build visibility and credibility for your brand. But the hard work doesn’t end there. If you’re not properly prepared for the interview, at...
In two months’ time, Rio de Janeiro is set to become the first South American city to host the Summer Olympics. By now, the ‘Road to Rio’ publicity machine should be in full swing, generating buzz and excitement for the Games that begin on August 5th. But the...
