All the latest news, events and industry insight from PR Superstar’s monthly PR agency blog.
As a bit of respite from all the doom and gloom following the Trump inauguration, we thought we’d lighten the mood by celebrating some great PR campaigns from the last month. So, let’s start with an absolute shocker from Paramount Pictures. Paramount Pictures If you saw the original...
The idea behind the ‘Women’s March’ is one of those legendary tales ending with ‘and the rest is history’. On November 8th 2016, the night of the US Presidential election, a Hawaiian grandmother called Teresa Shook took to Facebook to express concern over the threats...
Few celebrities are famous enough to get away with using just one name. Madonna, Sting, Adele are a few of the elite. But since bursting on to the music scene over 15 years ago, Beyoncé has joined the ranks of the mononym brigade, thanks to...
It’s hard to believe we’ll be saying goodbye to 2016 in a week or so. And what a year it’s been. From major historic political events, to high-profile celebrity deaths and Leicester City FC unexpectedly winning the Premier League: it's been eventful to say the least. The...
When it comes to capturing the attention of journalists and prospects, some PR campaigns have more impact than others. But why do some fly and others fail? A good PR campaign is easy to spot. It builds a relationship between the company and its target demographic. And...
PR is one of those industries people don’t really ‘get’. Some people think it’s all glitzy parties and hobnobbing with celebrities, (if only), while others think it’s about spinning the truth and controlling the media. Many myths abound about PR and they’re perpetuated by a misunderstanding...
So, Obama’s out and Trump’s in. A shock result all round. But let’s not get bogged down in the credibility or otherwise of Trump as President of the US of A. Whether you love him or hate him, one thing you’ve got to admit: he’s...
As BP, Volkswagen, Samsung and countless other brands have shown us, PR crises can affect businesses in any industry. From environmental disasters to exploding smart phones, they come in all shapes and sizes. Thankfully, few crises ever make the light of day, but when they do,...
When two mega brands clash, it’s always going to be an interesting battle. And the recent price row between consumer goods company Unilever and retail giant Tesco is no exception. Both brands hit the headlines earlier this month, following an attempt by Unilever to raise the...
According to a June 2016 report by Ericsson, there will be 28 billion+ internet connected devices by the year 2021. That’s a whole lot of technology. As a result, content is evolving, and so are the ways in which we consume it. Everything and everyone is...
