All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.
PR is one of those industries people don’t really ‘get’. Some people think it’s all glitzy parties and hobnobbing with celebrities, (if only), while others think it’s about spinning the truth and controlling the media. Many myths abound about PR and they’re perpetuated by a misunderstanding...
Last year, Oxford Dictionaries chose the smiley emoji as its word of the year, as it best summed up ‘the ethos, mood, and preoccupations’. Fast forward to 2016 and things are very different. Following a divisive Brexit referendum and an explosive election in America, this year’s top...
So, Obama’s out and Trump’s in. A shock result all round. But let’s not get bogged down in the credibility or otherwise of Trump as President of the US of A. Whether you love him or hate him, one thing you’ve got to admit: he’s...
As BP, Volkswagen, Samsung and countless other brands have shown us, PR crises can affect businesses in any industry. From environmental disasters to exploding smart phones, they come in all shapes and sizes. Thankfully, few crises ever make the light of day, but when they do,...
When two mega brands clash, it’s always going to be an interesting battle. And the recent price row between consumer goods company Unilever and retail giant Tesco is no exception. Both brands hit the headlines earlier this month, following an attempt by Unilever to raise the...
According to a June 2016 report by Ericsson, there will be 28 billion+ internet connected devices by the year 2021. That’s a whole lot of technology. As a result, content is evolving, and so are the ways in which we consume it. Everything and everyone is...
It’s been a humiliating couple of weeks for the Football Association and former England Manager Sam Allardyce, after he was forced to resign from his dream job just 67 days in. The shortest serving England manager in history, Allardyce’s fate was sealed after he was secretly...
In 1996, when the first two Pokémon games were released on Game Boy, they broke all sorts of sales records, as users across the world clamoured to ‘catch ‘em all’. Fast forward twenty years and history is repeating itself. Since its release in July this year,...
On August 5, more than 78,000 Olympic athletes and spectators from around the world filled Rio de Janeiro's Maracanã Stadium for the opening ceremony of the Rio Olympic Games. As the ceremony concluded, those in attendance, along with billions of viewers around the globe, focused their attention on...
If you’ve read the papers recently, you’re probably aware of the #traingate row. It’s a great example of PR backfiring. So what happened? Over the past few weeks, Labour Party leader Jeremy Corbyn has been hitting the headlines for all the wrong reasons following a major PR blunder. Corbyn...
