All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.
Let’s face it: until Team GB started winning a slew of golds in Rio, the news has been a bit depressing for much of the year. Whether it’s political upheaval, terrorist attacks, or crime, it’s been rare to switch on the TV or radio and...
We’ve all heard that age-old phrase: ‘there’s no such thing as bad publicity.’ The theory is, as long as people are talking about you, it’s a good thing. Even if they’re saying awful things, the publicity is still good as your name is at the forefront...
So your PR efforts have paid off and you’ve landed that elusive media interview on Sky News. Congratulations. There's nothing quite like media coverage to build visibility and credibility for your brand. But the hard work doesn’t end there. If you’re not properly prepared for the interview, at...
In two months’ time, Rio de Janeiro is set to become the first South American city to host the Summer Olympics. By now, the ‘Road to Rio’ publicity machine should be in full swing, generating buzz and excitement for the Games that begin on August 5th. But the...
Lots of brands send influential bloggers free gifts in the hope of bagging a good review and a product link back to their sites. And it’s not surprising seeing as a single mention or a link from a popular blogger can transform a brand overnight. Take...
According to research recently published in The Daily Telegraph, the human attention span has dropped to a feeble 8 seconds in 2016, down from 12 seconds in 2000. And it seems our smartphones are to blame. Even the humble goldfish’s attention span, the butt of...
One thing’s for sure: the junior doctor’s strike has caught the attention of the media, press, politicians and pretty much everyone else in the country. In case you’ve been hiding under a rock for the past few months and have somehow missed it, here’s the...
As in the world of fashion, the world of interior design is fickle and fast moving. What’s de rigueur for interiors one season can be old hat the next - remember flock wallpaper? Trends come and go, so you need to move with the times. Whether...
Nothing beats the thrill of seeing your brand on TV. Having your story told by a leading broadcaster, to an audience of millions, is guaranteed to get you buzzing. Broadcast PR coverage is a powerful tool for driving awareness and behaviour change. So when opportunities...
As a creative agency, you spend your days crafting compelling TV, press and digital campaigns that get outstanding results for your clients. But when was the last time you blew your own trumpet? You may have an impressive portfolio of work online, but it's always...
