The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

In October 2018, Lion Air Flight JT610 crashed into the Java Sea, 12 minutes after take-off, tragically killing all 189 people onboard. Five months later, Ethiopian Airlines Flight 302 slammed into a field south of the capital Addis Ababa, six minutes after take-off. All 157...

It’s been a long time since our grandparents gathered around the radio to listen to their favourite programmes. But what’s old is new again in marketing and PR. Radio, which made ‘waves’ in the early 20th Century, has seen something of a resurgence in popularity...

There were some brilliant PR campaigns from February, including Fatboy Slim and Deliveroo’s ‘Deliverave’; US charity The One Love Foundation’s Valentine’s Day chocolates that highlighted the dangers of toxic relationships; and an Australian zoo’s unusual campaign to find a name for one of its venomous...

From our social media feeds to the water cooler at work, political conversation is everywhere. Most of us don’t think twice about sharing our personal opinions. But deciding whether to have an opinion as a brand is tricky. Do it well and you’ll gain respect from fans...

You probably already know that the Duke of Edinburgh was involved in a nasty car crash near the Queen’s Sandringham Estate in Norfolk last week. Prince Philip's Land Rover Freelander flipped on its side after it was hit by another car as he pulled out of...

PR trends are like the oil that keeps your car lubricated. A regular check of current trends will keep your public relations strategy running smoothly and limit the chances of it breaking down on the side of the virtual road.As we leave 2018 behind, here...

It's not in our nature for us Brits to brag or boast. And talking about ourselves too much really isn't the done thing. We’re also known for our self-deprecating nature, which often translates into playing down achievements, rather than celebrating them.Unless you're a narcissist, self-promotion...

Once Halloween and Bonfire Night are out of the way, our attention inevitably turns to Christmas. And the same goes for the retailers. November is the month when the big brands fight it out to win column inches and the hearts of consumers with their...

Since Apple first introduced us to its virtual assistant Siri in 2011, the voice recognition tech industry has been flooded with competition. From Amazon’s Alexa, to Microsoft’s Cortana, virtual assistants have popped up everywhere. Using sophisticated speech recognition technology, they’re able to recognise and respond to...

In the marketing world, there are three primary ways to attract new customers: paid, earned, and owned media. In this post, I’ll explain the difference between the three, how to measure the ROI for each, and how to take advantage of them to ensure your brand...

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