The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

Gone are the days in which businesses exist solely to make a profit. These days consumers are taking an increasing interest in the ethical practices of those they buy from.Yes, the financial bottom line is still a priority. But businesses are now focusing a lot...

The company behind the offensively funny parlour game ‘Cards Against Humanity’ has taken aim at President Trump with its latest PR campaign. The company, that’s known as much for it’s outrageous PR campaigns as it’s profanity ridden game, said in a statement on its website,...

It’s freezing cold, it's dark all the time and the shops are playing Winter Wonderland on loop, which can only mean one thing: the countdown to Christmas has begun. And brands are getting into the spirit too.From Wrap Up London’s efforts to highlight the plight...

From anti-vampire garlic bread, to Ikea’s week-long party, there have been some crazy pr stunts recently that caught the attention of the press and public alike. Here are our top picks:Morrisons unveil 'strongest ever' garlic bread  Garlic bread: it's delicious, but its pungent odour means...

Even though the public relations industry is changing fast, some things never change. And that includes the need to write a kick-ass press release.The humble press release has been a key component in the marketers’ toolbox for years. And with good reason. If it’s well...

When people discover I work as a PR pro, they often respond with, ‘oh, you’ve got a great job. You write press releases all day and go for long, boozy lunches, right?’ Wrong. While I do write news releases and meet the occasional client, my...

Whether it’s launching the latest iPhone, iWatch or iPad, Apple sure knows how to create buzz. While other companies fight for attention, Apple seems to effortlessly dominate the media, not to mention the hearts and minds of customers, every time it launches a new product.So...

Internal comms is a lot like dating. Trust, transparency and open lines of communication are key to a long and fruitful relationship. Unfortunately, many companies skip the courting process when communicating with employees. And like dating, neglect breeds apathy and resentment and that awkward break...

“Guest blogging is a great way to get exposure.”“Guest blogging is too much effort for not much reward.”“Guest blogging is dead.”We’ve certainly heard all sides of the argument in the past 12 months. But the fact is, guest blogging is still a good way to...

Beauty brand Dove found itself in hot water this last week after running what many people saw as a racist ad on Facebook.The 3-second video, which ran on Friday 6th and has since been withdrawn‚ showed a looping image of an African-American woman removing her brown...

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