The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

It’s time to stock up on the Pimm’s, and strawberries and cream, as Wimbledon is just around the corner.Over the two week tennis tournament, up to 500,000 people will descend on the grounds of the All England Club in south west London and tens of...

Last Friday, voters woke to the shock news that Britain had elected a hung parliament after the prime minister Theresa May and her Conservatives failed to win a Commons majority. In what turned out to be a catastrophic gamble, Mrs May saw her pre-election majority wiped...

We all get creative mental blocks from time to time. And that includes coming up with award-winning PR campaigns. To help inspire you, we’ve picked out a few of the best PR campaigns from May.  Find out what Visit Sweden, McDonalds, Nikon and Paramount Pictures...

Most people think PR is about words, which, to a certain extent it is. But when you flick through a newspaper or magazine, what catches your eye first? The words or the images? The images no doubt. This is because our brains are wired to...

It doesn’t matter how careful you are, how fantastic your customer service is, or how solid your reputation is; eventually, you’re going to encounter some criticism on social media. It might be a customer who’s unhappy with a product they ordered, someone nit-picking over a...

Unless you’ve been hiding under a rock for the past week, you’ll know that the NHS was crippled by the worst global ransomware cyberattack in history. Appointments were cancelled and ambulances diverted as more than 40 hospitals were infected with the aptly-named ‘WannaCry’ ransomware.Ransomware is...

Bending the news for political and commercial purposes is nothing new. In fact, propaganda stretches back to ancient Rome, according to the FT. The difference today is that mass communication, the rise of the internet, and citizen journalism have spawned a culture of distortion and...

What’s the difference between success and failure in business? Answer: The ability to persuade. If you can’t persuade customers to buy from you, suppliers to work with you and stakeholders to invest in you, you have no business.The same goes for your PR efforts. PR...

Each year, the film industry rolls out the red carpet to celebrate the cream of the acting crop at the Oscars, BAFTAs and Emmys. These prestigious awards ceremonies generate a lot of buzz as we all try and work out who will win what, not...

March was a busy month for PR campaigns. And there have been plenty of events for brands to piggy-back on from Comic Relief to Cheltenham Race Week.Here are four of our favourites:The 'dirty bottle': One WaterTo coincide with World Water Day (Wednesday 22nd March),...

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