The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s weekly PR agency blog.

It’s no secret that the National Health Service is in crisis. An ageing population with complex health needs, underfunding, political agendas, staff shortages, and questions over the type and location of delivery, are just some of the huge questions that its leaders face.However, it’s not...

Capturing the hearts and attention of consumers is becoming increasingly difficult through traditional advertising, as we live in a world where we can easily power down, switch off, or opt-out of seeing ads altogether. As a result, brands are having to come up with creative...

Last month’s top PR campaigns saw Tesla break a world record, fashion e-tailer Missguided make a bold body image statement, the BBC promote the World Cup with an animated tapestry, and Smile Asia giving us food for thought with its Cleft Collection. Let’s kick off with...

Being a thought leader in your industry is a pretty nice gig. Consider it the adult equivalent of being the popular kid in school. Everyone wants to be your friend, they hang on to your every word, and your opinions become the law of the...

If you’re a Coronation Street fan, you’ve probably noticed some changes in Weatherfield over the past few weeks, namely the arrival of two major high street stores. On April 28, a Co-op supermarket and Costa Coffee opened for business on the famous cobbled streets. As...

April has been a busy month for marketing and PR bods. There was Easter, April Fool’s Day, and the birth of the Duke and Duchess of Cambridge’s third child. Plus, royal wedding fever is in full swing ahead of Prince Harry’s nuptials to Meghan Markle...

Above: PR Superstar client George Bevis of Tide Banking is interviewed on BBC News. Have you ever seen a media interview go completely off track? Maybe the chief executive stumbled over their words, refused to answer questions, or was defensive and secretive. Cringeworthy isn’t it? These faux...

When it comes to social media and PR, Facebook, Twitter and Instagram get all the glory. They’re the popular kids in school; the ones everyone wants to be friends with. In the business world, they’re the go-to sites businesses use to connect with customers, prospects...

Does your business capture, handle, store, or share any kind of personal data, whether it’s for customers, staff or journalists? If the answer is yes, you’re going to be affected by the General Data Protection Regulation, or GDPR, which comes into effect on May 25th...

The clocks have gone forward, the days are getting longer, and our favourite PR campaigns from March had a spring in their step. From Laithwaite’s new English Sparkling pantone colour, to Yorkshire Tea’s special biscuit brew, March was a month of creative PR campaigns. Here...

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