If you want to turbocharge your business, paying for a public relations campaign, as part of your overall marketing mix, should be high on the agenda.
There are numerous benefits to PR activity. A public relations campaign can increase brand awareness, leading to more sales and an improvement in your bottom line. PR can give your business or organisation more credibility, which in turn can help attract investors and talent. And PR activity can help you maintain and manage your reputation.
But successful PR takes time and effort, and a fairly sizeable budget. And results aren’t guaranteed. This is especially challenging for smaller businesses who see the benefits of PR, but also have a limited budget to work with.
This is where performance PR comes in.
Performance PR – also known as results-based PR – is the smart way to spend your PR budget while reducing your risk. And it’s especially attractive to those businesses who are unsure of the ROI, or who want to ‘test the water’ before committing a larger part of their marketing budget to PR.
Performance-based PR means you only pay when you get media coverage. Or when PR Superstar hits all the KPIs agreed in advance.
So rather than the usual monthly retainer fee, we agree a price for achieving coverage in the local, regional and trade press. And another fee for national or international press. If your business or product isn’t featured, there’s nothing to pay, making performance-based PR a risk-free option.
Find out if results-based PR is the right option for your business.