Deeptech (also called future tech, emerging tech, disruptive tech or hard tech) is all about offering cutting-edge technology solutions to solve global challenges and bring about fundamental change and real-world benefits.
We’re now seeing deeptech impact areas such as robotics, agriculture, aerospace, green energy, smart cities and medical devices.
But if you’re working in deeptech, there are numerous challenges to overcome. The deeptech arena can be noisy and competitive with new start-ups regularly entering the fray. Secondly, you have to convince investors to make large capital investments, when commercialisation and reward is a long way down the road. Thirdly, any deepetch business must convey complex ideas around the science as simply as possible.
This is where a deeptech PR programme is essential.
Deeptech PR activity can break down highly technical information, showcase benefits and help build brand awareness, attract potential investors and deliver commercial success.
“Deeptech PR is much more than announcing a successful funding round in a news release. Deeptech PR gives you the opportunity longer-term to build your reputation and credibility with potential customers, investors and wider society.” – Jill Kent, PR Superstar
PR Superstar is experienced in the technology sector and works closely with deeptech companies to develop messaging and stories that showcase the value of deeptech technology, whether that’s via social media campaigns, a press event or ongoing media relations.
PR Superstar’s deeptech PR services include:
Want to work with a deeptech PR agency?