Every educational institute, from schools and multi academy trusts to colleges, universities and education charities, is seeing the benefit of appointing education PR firms to handle all aspects of their educational public relations.
And the scope is vast.
PR for educational institutes covers everything from raising the profile of a school or university, recruiting new students, engaging with the public over a proposed new site for a school, talking to parents about certain elements of the curriculum, promoting additional services such as out of school learning, handling a PR crisis, encouraging investment, managing fund-raising events, and building an unbeatable reputation for learning at a local, national and international level. This is especially true for selective and fee-paying schools which want to attract the best students.
A carefully constructed secondary or higher education PR campaign helps you reach a specific audience, promote your activities and approach, and demonstrate your expertise.
And it’s more cost-effective than traditional marketing activity.
“When it comes to education public relations, it’s about creating engaging and well thought through content for each audience, whether that’s an international audience, a local community or a vocal mum at the school gate. Education PR is about communicating your message in the clearest way possible.” – Jill Kent, PR Superstar
Any public relations activity for schools and universities starts with the audience, and ensuring that the content and messaging, including news releases, articles and case studies, is created specifically for them.
Of course, the audience can be journalists and editors on a leading education publication. Or it can be parents or the local community. Or head teachers at other facilities.
So I take the time to understand the audience, before creating an education PR campaign that protects and promotes your reputation, shapes your relationship with key stakeholders and communities, and gives you a measurable return on your investment.
I deliver a wide range of education public relations services including:
How can education PR benefit your educational institute? Find out more.