Historically, family offices have always remained private, with wealthy families seeing little need to seek attention from the public.
But there has been a shift in recent years. With today’s family offices acting more like investment firms, they are keen to invest directly, explain their values, have access to investment opportunities, attract talent, and manage their reputation.
There’s also a desire to showcase their philanthropic endeavours too and shape the public conversation around causes that are important to them.
With that in mind, family offices are now embracing family office PR and marketing strategies usually associated with asset management firms. As a result of careful and well thought through PR activity, family offices are becoming more visible, more transparent and more influential, resulting in a boost to investment opportunities and social impact. It means PR activity can help family offices compete with venture capital, private equity and corporate investors for assets and talent.
“Family office PR activity is all about using the strength of the family brand and sharing the family’s core values in order to access new business opportunities, shape public discourse and strengthen relationships with stakeholders.” – Jill Kent, PR Superstar
While transparency and visibility are key, family office PR also requires discretion.
Any family office PR activity undertaken by PR Superstar works hard to give you a competitive edge. But it also protects the personal reputations of family members and ensures they’re not exposed to intrusive attention from the media.
PR Superstar works with family offices of all sizes. My family office PR services include:
Looking for discreet yet innovative family office PR activity?