Destination and Venue PR: Helping to publicise your location

If you operate a destination or venue business, booking events at your venue is key to your success.

The good news is that there are always event organisers looking to book unusual or high-end venues for their next conference, product launch, award show or meeting. The challenge, however, is that there are thousands of venues worldwide competing for the same event buyer clients.

It means you need to stand out from the crowd, build your reputation and showcase your USPs, such as location, facilities and aesthetics. This is where destination PR and venue PR play an important role.

A targeted destination and venue public relations campaign can raise awareness of your venue’s unique qualities, it can educate potential visitors as to what’s available at the venue and the surrounding area, and it ensures your messaging is consistent across multiple platforms.

What to expect from a destination and venue PR campaign

Every destination or venue PR activity is goal-orientated and results-driven. We identify the interests, challenges and requirements of your key audiences, then craft tailor-made PR activity that makes an impact. It comes down to great storytelling and communicating the benefits of your offering in new and exciting ways.

PR Superstar’s public relations services include:

• Media coverage: I understand what angle to take when it comes to pitching and know key journalists, writers, bloggers and social media influencers working in business tourism and the MICE industry. Which is why I secure coverage in FT Weekend, The Sunday Times, The Mail on Sunday, Condé Nast Traveller and BA High Life, as well as conference and events publications worldwide.
• Press trips and reviews: Having journalists experience the venue for themselves can pay dividends. Where appropriate, PR Superstar organises press trips to UK and worldwide destinations.
• Thought leadership: Whatever the size of your venue, I can position you as a thought leader and industry expert through a series of interviews, articles and speaking engagements at hospitality conferences or trade shows.
• Media training: You and your leadership team need to speak clearly and confidently in order to build trust and credibility with your target audience. Media training ensures you deliver your key messages consistently.
• Award entries: Winning an award from your peers in the industry is a good way to increase brand visibility and garner publicity. PR Superstar can advise on the key business tourism awards to enter and support entry form completion.

Want to talk to an expert about a venue or destination public relations campaign?