If you operate a destination or venue business, booking events at your venue is key to your success.
The good news is that there are always event organisers looking to book unusual or high-end venues for their next conference, product launch, award show or meeting. The challenge, however, is that there are thousands of venues worldwide competing for the same event buyer clients.
It means you need to stand out from the crowd, build your reputation and showcase your USPs, such as location, facilities and aesthetics. This is where destination PR and venue PR play an important role.
A targeted destination and venue public relations campaign can raise awareness of your venue’s unique qualities, it can educate potential visitors as to what’s available at the venue and the surrounding area, and it ensures your messaging is consistent across multiple platforms.
“Getting in front of the right people is essential when it comes to marketing a destination or venue. PR activity is a critical part of your marketing mix and vital for getting in front of event-buyers.” – Jill Kent, PR Superstar
Every destination or venue PR activity is goal-orientated and results-driven. We identify the interests, challenges and requirements of your key audiences, then craft tailor-made PR activity that makes an impact. It comes down to great storytelling and communicating the benefits of your offering in new and exciting ways.
PR Superstar’s public relations services include:
Want to talk to an expert about a venue or destination public relations campaign?