If there’s one thing to be said about the FMCG sector is that it’s fast moving. It’s also incredibly competitive with different brands jostling for attention.
The FMCG sector has the greatest number of businesses, the greatest number of products and probably the greatest number of consumers. There are always new products being launched every week, indeed every day. And there are products that fail and fall by the wayside too.
If you want to build brand awareness, stand out on the shelf, and sell more units, FMCG PR is an essential part of your marketing mix.
An innovative and strategic FMCG PR campaign delivered with impact can engage your audience, expand your markets, build your reputation and increase your bottom line.
“PR Superstar – you are awesome! Jill makes your PR experience truly enjoyable and the fact she adds such a personal touch and has endless amounts of energy, passion and drive really does show in the fantastic return you receive.” – Scott Campbell, Managing Director, Wolfpack Lager
Working with a FMCG PR agency
From household names to fledgling brands to new product launches: PR Superstar has worked with numerous FMCG brands and has a proven track record when it comes to achieving coverage, raising profiles and getting consumers talking about your brand.
PR Superstar’s PR services for FMCG includes:
- Media coverage: Using an unbeatable network of journalists and high-profile bloggers to secure coverage in the national press, consumer magazines, trade press, and even on TV and radio
- Influencer engagement: Working closely with influencers to build credibility and trust round your brand and increase online visibility
- Trade shows: Ensuring a consistent and engaging message at all touchpoints
- Social media management: Using fast-moving social media to tell stories and showcase your product.
FMCG PR Success stories
When the owners of Wolfpack Lager – former rugby pros Alistair Hargreaves and Chris Wyles – needed a FMCG PR agency to launch their beers, I was called in to handle the whole PR campaign. With their rugby club Saracens being a London team, and with their beer sold at pubs throughout the capital, I arranged for journalists and photographers to join Hargreaves and Wyles for a few relaxed pints of Wolfpack Lager at various pubs near their London offices.
As a result, I secured coverage in the likes of The Sun, Metro, The Mail on Sunday, The Sunday Times, The Daily Telegraph and on BBC TV, radio and online, who were only too happy to cover the story of these well-known sportsmen turned food and drink entrepreneurs. Read more.
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