Civic, commercial, and residential building projects not only have a huge impact on an area and can regenerate whole communities, architecturally they can be of regional, national – and even international – importance too. And that makes them newsworthy.
It’s easy to fall into the trap of thinking the building ‘will speak for itself.’ But nearly all architectural building projects can benefit from a creative and well thought out PR campaign, with small-medium buildings generating as much coverage as a large project, if it makes a significant contribution to its surroundings.
Likewise, architectural practices and architects that are making a name for themselves, with bold designs and the use of unusual materials, are always of interest to the industry and design press.
Stories about architecture have to compete with articles about design, art, interiors, theatre, music and film in consumer magazines and broadsheets. So I work hard with individual architects, and large and small practices, across London and the UK, to unearth stories of interest that excite journalists and editors.
That could be a story about a building that’s significant from a design point of view, as well as the impact it’s having on the local area. Or, it could be a profile about an up-and-coming architect who’s making a positive difference to communities with innovative designs and ideas.
All my PR activities are focused on helping you secure coverage in your target media, whether that’s B2B titles like RIBA Journal, Architects’ Journal, Building Design and The Architectural Review; lifestyle consumer magazines such as Monocle and Wallpaper*; or local, regional and national newspapers including The FT and The Times; or even TV and radio.
“So many architectural practices feel they don’t need PR and that the work sells itself. But designing a building is one thing. Ensuring the architect gets recognition is another. A creative and innovative architecture PR campaign can really set you and your architecture practice apart.”
Jill Kent, PR Superstar
Find out how architecture public relations can help you or your architectural practice.