Travel PR activity is essential if you’re an adventure company, tour operator, holiday company, cruise line or ski company. Why? Because positive coverage in a consumer magazine, weekend supplement or on the blog of a high-profile travel influencer can make all the difference between receiving a booking or being overlooked in favour of another provider. And that’s especially true when it comes to luxury travel.
These days, customers are bypassing travel agents and going online to book their holidays, business trips and weekends away. There’s a wealth of choice, of course, but that can often leave customers overwhelmed. What’s the best travel company to choose? Who can they trust? What brands are they familiar with?
In a crowded marketplace it’s important to stand out from the crowd. And the way to do that is with a creative and well-planned tourism and adventure travel PR campaign.
“PR Superstar helped us identify the most appropriate media outlets and brought us top quality national and international coverage across a range of platforms. This exposure enabled us to grow sales rapidly. If you’re looking for reliable, quality PR for your business, I wholeheartedly recommend Jill Kent.” – Andrew Clayton, CEO, Laura Ashley Hotels and Corus Hotels
As a travel PR agency in London, I work in all areas of the travel industry and manage well-presented and timely results-driven PR campaigns for companies working in the UK travel and leisure industry, as well as overseas operators.
Whether you’re a boutique travel company with a niche offering, or an established global player, I connect travel brands to customers through stories, reviews and experiences.
I have an eye for a creative, unusual and interesting story, as well as unbeatable relationships with the national travel media and key travel bloggers and influencers. As a result, I regularly achieve widespread coverage in publications such as Condé Nast Traveller, National Geographic Traveller, Business Traveller, BA High Life, The Guardian, The Telegraph, The Times and The Sunday Times.
Luxury travel PR needs a nuanced approach. Consumers looking for a luxury experience want to be kept up-to-date with the latest luxury hotel openings, travel experiences and new flight routes. So a luxury travel PR campaign ensures your travel brand is seen and heard in all the right places, whether that’s coverage in Condé Nast Traveller. Or in a collaboration with a leading travel influencer, which results in a series of aspirational images shared on Instagram.
Although they had numerous travel PR companies to choose from, Laura Ashley Hotels opted to work with PR Superstar because they wanted to see results – and fast. So as part of a comprehensive travel PR campaign, I invited journalists to stay at the hotel and carried out intensive media relations, calling and emailing journalists on national and international newspapers, glossy magazines and high-ranking websites, as well as specialist travel publications. The campaign attracted global coverage with numerous full-page and half-page features in newspaper travel sections including The FT, The New York Times and even The South China Morning Post. Read more.
How can a travel PR campaign benefit your travel business?