When it comes to making travel plans, customers are bypassing travel agents and going straight to the internet to book their holidays, business trips and weekends away. There’s a wealth of choice, of course. But that can often leave the customer overwhelmed. What’s the best travel company to choose? Who can they trust? What brands are they familiar with?
If you run an adventure company, tour operator, holiday company, cruise line or ski company, positive coverage in a consumer magazine, weekend supplement or on the blog of a high-profile traveller can make all the difference between receiving a booking or being bypassed in favour of another provider.
So how you can ensure you’re getting the right reviews? With a well-planned tourism and adventure travel PR campaign.
Whether you’re a boutique travel company with a niche offering, or an established global player, I connect travel brands with customers through stories, reviews and experiences.
I work in all sectors of the travel industry and manage well-presented and timely results-driven PR campaigns for companies in the UK travel and leisure industry, as well as overseas operators.
And with a wealth of contacts in the national travel media and an eye for a creative, unusual and interesting story, I’m adept at getting widespread coverage in publications such as Condé Nast Traveller, National Geographic Traveller, Business Traveller, BA High Life, The Guardian, The Daily Telegraph, and The Sunday Times.
As part of the travel PR campaign for Laura Ashley hotels, I invited journalists to stay at the hotel and carried out intensive media relations, calling and emailing journalists on national and international newspapers, glossy magazines and high-ranking websites, as well as specialist travel publications. The campaign attracted global coverage with numerous full-page and half-page features in newspaper travel sections including The New York Times and The South China Morning Post. Read more.
“PR Superstar helped us identify the most appropriate media outlets and brought us top quality national and international coverage across a range of platforms. This exposure enabled us to grow sales rapidly. If you’re looking for reliable, quality PR for your business, I wholeheartedly recommend Jill Kent.” – Andrew Clayton, CEO, Laura Ashley Hotels and Corus Hotels
How can a travel PR campaign benefit your travel business?