Background and Brief
After being told by ‘TV Dragon’ Duncan Bannatyne that he’d never be able to compete with one of America’s best known brands, Lee McAteer set out to prove him wrong. The Salford-based young entrepreneur’s mix of summer camp, gap year and tour companies aimed at UK Millennials is set to turn over £4M in 2017 and employs 100.
Aged 19, McAteer took a summer job at a camp in the States, a placement that was arranged by Camp America which is a household name in the US, but after having a bad experience he thought there must be a better way of doing things. Not only has McAteer gone on to launch a successful rival dubbed AmeriCamp, which already has double the social media following of Camp America, he has created other summer camp brands – including Camp Thailand which is the UK’s most popular activity for 18-24-year-olds over the summer break. The ever-industrious McAteer has also launched work brands like AusJob and ThaiJobs, all part of his Invasion Camp Group company. In 2017, his companies will collectively send over 20,000 young Brits around the world – all with the aim of making a positive impact.
PR Superstar was enlisted to raise awareness of McAteer’s personal brand as a serial entrepreneur, as well as those of his companies, with a focus on AmeriCamp.