Background and Brief
Fortysomething couple Dom and Ali Beaven sold their beautiful family home in Bath and beloved car to bravely strike out on their own and start a business from their kitchen table.
In just six years, Prezola, based in Somerset and Wiltshire, has grown rapidly to become the UK’s favourite wedding gift list service – even bigger than the John Lewis gift list which has dominated the lucrative wedding gift market for decades. Prezola.com helps couples to create stylish, modern wedding gift lists, where family and friends can choose from more than 50,000 products by 500 premium brands, including the likes of The White Company, Graham & Green, Le Creuset, Jo Malone, and Habitat. The online wedding gift list service has impressively sold more than one million gifts to date.
The Beaven’s three-year plan is to grow the business from £15M in 2018 to £50M in 2021 and launch into Europe. The couple wanted high-profile PR to help support their ambitious business plans.