Launching a new business is exciting. But it can also be expensive. The landscape is crowded and competitive and consumers are demanding. It’s no wonder 8 of 10 new businesses fail to make a mark.
If you’re planning a new business launch, it’s critical to have a launch PR campaign in place that’s original, memorable and results-driven if you want the business to get off to a flying start. Any launch PR strategy has to communicate early brand messaging and work hard to engage your first audiences.
“We are delighted with PR Superstar’s work for Clockjack. Jill Kent worked incredibly hard at achieving media coverage based on our objectives and over-delivered against our expectations!” – Jerry Goldberg, co-founder, Clockjack
What you can expect from a launch PR campaign
A big launch PR London event in some swanky bar is a fun way to celebrate the launch of your business with all your family and friends. But is it likely to get you a whole load of coverage from journalists and deliver your key messages? Maybe not. There are much better ways to spend your launch PR budget.
A powerful launch PR campaign is likely to combine traditional PR methods, online tactics, media interviews and events. PR Superstar’s business launch PR services include:
- News releases: Engaging press releases that tell your story alongside a media pack that includes high quality images is still the most effective way to get journalists excited about a new business launch. Knowing who to reach out to is key. Thanks to my unbeatable network of journalists, my clients are regularly featured in consumer magazines, national newspapers and on TV and radio.
- Media appearances: It’s important for founders to put themselves out there in order to differentiate yourself from other start-ups. Consumers want to hear from the people behind a new brand or business. Media training ensures you know how to put your story across.
- Personal branding: When journalists and customers are interested in a new business, they want to get to know founders on a more personal level. It’s important your social media channels complement the tone of the new business, with engaging bios and images, and links to previous projects or other posts held.
- Events: Exciting offline events with giveaways, or a chance to experience the product, always guarantee engagement and coverage.
Launch PR success stories
I was hired by the former MD at Terra Firma, the private equity group and the former COO of Centre Parcs Europe to handle the launch PR for their new business venture, Clockjack, an ethically reared, free-range rotisserie chicken start-up. As part of the campaign I organised food deliveries to the offices or homes of London journalists, and ensured press releases were delivered just before lunch along with stunning imagery. Read more.
Also see: Product launch PR
Find out how a launch PR campaign can help your new business get started.
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