Fintech is one of the world’s fastest growing tech sectors and predicted to be worth over $300 billion by the end of 2022.
From technology start-ups disrupting the landscape, to big financial institutions who are getting in on the action, to those established businesses who want to keep their market share: the fintech sector is seeing rapid growth across the board. And that means the market is getting crowded, competition is fiercer than ever and the pressure on SME fintech companies is huge.
A fintech PR campaign that’s well planned and executed is essential for building a reputation. It can also help you generate leads and raise finance too.
So whether your fintech firm is just starting out or about to go global, working with a forward-thinking fintech PR agency is the smartest way to establish your voice and stand out from the crowd.
“Effective fintech PR activity helps fintech companies build trust, create a positive reputation, and establish themselves as thought leaders, whether they’re working in mobile banking, commerce or financial compliance. It’s also about shining a light on those disruptors who are making a mark and helping them attract bigger clients and bigger revenues.” – Jill Kent, PR Superstar
Working with a fintech PR agency
PR Superstar works with any client that has a focus on financial technology and wants to grow their credibility within this sector.
I do this through compelling storytelling that’s less about the technology and more about the human aspect of the company. The result is impactful and far-reaching fintech PR campaigns which see clients’ stories feature in finance, technology, consumer and national and international media.
My services include:
- Messaging: Strong messaging is key. Consumers and investors need to know what you stand for and what makes you different. Once your messaging is in place it can be used for all your PR activity as well as your marketing collateral.
- Strategy: A comprehensive PR plan includes a mixture of earned media; social media; and content management with communications focusing on anything from an up and coming IPO or M&A to the appointment of a new C-suite executive. Any PR activity needs scope for a rapid response too, whether that’s managing a crisis or showing strong leadership in the industry by delivering quick and compelling answers to media questions.
- Media training: It’s essential there’s at least one well-trained spokesperson for the business as, for fintech companies, media interviews and presentations to investors are all part of the job.
Discover how working with a fintech PR agency can get you the PR coverage you need.
I get you into the places that matter
