When it comes to the energy sector, we’re in the middle of a massive change. In the last five years, we’ve seen an increase in demand for cheaper, cleaner energy and a shift away from fossil fuels towards renewable energy.
For companies specialising in new energy sources, such as solar energy, wind energy, hydro energy, tidal energy and geothermal energy this is an exciting time. But the energy landscape is also complex.
There are ongoing conversations and challenges around environmental costs, technologies, international trade and local communities. And this is where energy PR can play a significant role.
Companies in this sector need energy public relations to communicate their message to the energy-using public and other stakeholders, such as investors, regulators and government bodies, and they must ensure local communities are fully informed.
Through energy PR, energy companies can educate the public, build trust and grow their reputation as a leading player in the sector.
“Energy public relations is about planning and delivering research-driven PR campaigns that educate the public about changes happening in the energy sector. Not just about what’s happening now but what the plans for the future are too, such as clean energy targets.” – Jill Kent, PR Superstar
Working with energy PR firms
One of the roles of energy public relations is to make complex technologies or issues easily understood by a general audience through carefully crafted messaging. These messages are then shared through the most effective channels, whether that’s consumer press, trade press, broadcast or social media.
Years of B2B and B2C experience and outstanding media relations means I’m well placed to help energy companies create maximum impact with their messaging, whatever type of energy business you are: perhaps you’re a new utility company looking to engage with small businesses or domestic customers. Or a renewable energy company looking to support your launch with a green energy public relations campaign. Or a solar power business that wants to explain new technologies to investors with a solar energy PR campaign.
PR Superstar’s other energy PR services include:
- Community engagement to address concerns over planning consent
- Reputation management to help you build trust and credibility with the public, investors, and government
- Thought leadership to establish your energy business as a leader in this sector
- Crisis management to mitigate risks and manage a crisis when things do go wrong.
Work with a PR consultant committed to getting outstanding results.
I get you into the places that matter
