The tech landscape is competitive. If you want to market your software as a service (SaaS) company and grow the business, a SaaS PR strategy should always be part of your overall marketing mix.
A few years ago, the novelty of cloud technology and SaaS was newsworthy in itself. These days, everyone is familiar with the cloud. So any SaaS public relations activity must focus on the benefits to the consumer not just on the product itself, for example, how it’s revolutionising a business process, or benefiting customers or delivering savings.
This is where professional SaaS PR comes in. A PR for SaaS campaign can earn you media mentions in everything from traditional news outlets to influencer blogs, as well as increasing your profile, building brand awareness, garnering high-quality leads and helping you secure funding.
“Marketing SaaS is different to promoting traditional software. So it’s important to have a SaaS PR strategy in place that’s geared to the particular needs of the cloud solutions market.” – Jill Kent, PR Superstar
Working with a SaaS PR agency
The software and tech landscape is saturated with new service providers and developers coming onboard year-on-year.
As a SaaS PR agency, PR Superstar knows how to define your objectives, create a strategy and then deliver a SaaS PR campaign that cuts through the chatter, sets you apart from other SaaS offerings, helps build your long-term reputation, and establishes the business as an industry trailblazer.
PR Superstar’s PR for SaaS services include:
- News stories: Creating compelling proactive news releases and media pitches in order to gain positive news coverage in the national press, consumer press or trade media
- Media relations: Working with an unbeatable network of established tech journalists, editors and industry influencers to secure coverage across a wide range of media channels
- Reactive coverage: Staying ahead of industry trends and capitalising on newsworthy events in the cloud technology industry to create news stories
- Thought leadership: Positioning you as a thought leader in your specialism through articles, interviews, conference appearances, speaking panels or blogs
- Internal/stakeholder comms: Helping employees become ambassadors for the firm
- Media training: Ensuring you or your colleagues are comfortable in front of the camera and are on-message
- Social media guidance: Making sure messaging is consistent and appropriate for the channel and audience
- Online content: Managing the publishing of regular online content on your company blog or social media accounts.
Want to work with specialists in SaaS PR?
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