Innovations in retail technology have completely changed the way we shop and how brands do business.
From augmented reality, UX and omnichannel shopping to contactless payments, POS and Cloud computing, bricks and mortar stores and ecommerce platforms are rapidly embracing new technologies in order to protect and increase their share of the market.
The high street is competitive. So is the retailtech landscape. So it’s vital tech companies invest in retail technology PR to ensure your audience has a clear understanding of the benefits of your products and services, whether that’s managing data, improving the customer experience or reducing costs.
As a result of targeted retailtech PR activity, tech companies can expect to reach new audiences in the retail sector, improve brand loyalty, educate the audience, attract investment and drive sales.
“Retail technology is fiercely competitive and fast-moving. Retailtech PR activity enables business to get ahead of the competition and engage with leading retail brands in a meaningful way. Retailtech PR is an essential part of the marketing mix.” – Jill Kent, PR Superstar
PR Superstar’s approach to retail technology PR
From ambitious software start-ups to hardware providers, PR Superstar delivers innovative and effective results-based retailtech PR campaigns for a range of retail technology clients.
I take the time to fully understand your short-and-long-term business objectives, and the benefits your tech products or services provide to your clients and their customers, by looking at case studies, testimonials and research.
Then I create an integrated retailtech PR campaign alongside a powerful PR message that cuts through the tech noise, engages the retail technology media and gets you in front of the retail brands that matter.
PR Superstar’s retailtech PR services include:
- Outstanding media relations: Using an unbeatable network of tech, retail and business journalists at a national and international level – as well as bloggers and industry influencers – to secure coverage in tech, retail and retailtech industry publications, as well as newspaper business pages and business-related TV channels
- Unbeatable content: Crafting smart and compelling news releases, articles and pitches about the tech retail landscape that are timely, relevant and insightful, and ensuring your key messages are communicated clearly
- Thought leadership: Establishing you as a thought leader in your sector by using your business’s internal expertise and industry knowledge to produce valuable thought leadership content
- Social media management: Using social media messaging across various platforms to raise the profile of your retail technology business, expand your network and ensure you’re part of the conversation.
Want to work with a London retail technology PR agency?
I get you into the places that matter
