Searching for vegan PR companies? Good plan. Because the interest in vegan foods, vegan beauty products and all kinds of vegan services from holidays to apps has boomed in the last decade. For plant-based businesses there’s more opportunity than ever, as customers are encouraged to swap to a vegan lifestyle. But, of course, that means greater competition in the marketplace as more and more brands offer plant-based options.
And this is where vegan PR comes in.
PR activity for vegan brands gives you an opportunity to stand out from the crowd. Through a strategic PR campaign, you can enhance brand awareness, educate your audience, build customer loyalty, boost your SEO, drive traffic to your website and increase sales in an organic but measurable way.
“The landscape is getting busier for vegan products and services. An innovative plant-based PR campaign ensures brands find and engage new audiences who want to make lifestyle changes and incorporate vegan options into their lives.” – Jill Kent, PR Superstar
PR Superstar’s approach to plant-based PR
As a vegan PR agency, PR Superstar works with a range of organisations from cruelty-free brands, environmentally-friendly products and greentech, to not-for-profit companies and vegan food and beauty businesses.
Like any PR campaign, there is no one-size-fits-all when it comes to PR for vegan brands. Instead, PR Superstar devises creative campaigns that are goal-specific and results-based. From product launches to activity around World Vegan Day and Veganuary (and beyond), we ensure your vegan brand gains high-quality exposure in everything from national newspapers to mainstream publications and trade press.
PR Superstar’s vegan PR services include:
- Outstanding media relations: Using a network of journalists at a national and international level – as well as bloggers and industry influencers – to secure coverage in specialist vegan publications as well as lifestyle, luxury, and food and drink mass media magazines
- Unbeatable content: Crafting smart and compelling news releases, articles and pitches about plant-based food and beauty products or services that are timely, relevant and insightful, and ensuring your key messages are communicated clearly
- Media training: Ensuring the senior management team are confident and informed when talking to vegan, food and hospitality, beauty, lifestyle and healthcare press
- Speaking engagements: Organising speaking opportunities and ensuring you and your team and fully prepared
- Industry awards: Applying to industry awards in order to raise your profile
- Thought leadership: Establishing your vegan business as thought leaders and pioneers in the plant-based sector through white paper, podcasts, conferences, round tables, articles and guest posts
- Social media management: Using social media messaging across various platforms to raise the profile of your vegan business to expand your network and ensure you’re part of the conversation
- Trade show planning: Ensuring a consistent and engaging message at all touchpoints
- Events and product launches: Helping you launch new vegan products or services.
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