With organisations wanting to stretch their digital advertising budgets are far as possible, many are turning to adtech solutions to help them optimise their digital ad campaigns and deliver the right content to the right people at the right time, in a cost-effective way.
If you’re in the business of selling adtech tools and software to agencies, you’ll already know it’s a competitive landscape, with new companies coming into the sector weekly and looking to take on established adtech brands. As the market for adtech grows, advertising technology companies have to work hard to educate potential clients and deliver a point of difference.
Which is why adtech PR is a critical component to your marketing mix.
An adtech PR campaign ensures you differentiate yourself from the competition, build credibility with the tech and advertising media, and get in front of the tech purchasing professionals that matter.
“Adtech is such a fast-growing sector it’s easy to get overlooked in the melee. Adtech PR ensures you stand out in the crowd and can present the story of your brand and your USPs in the way that you want to.” – Jill Kent, PR Superstar
Working with an adtech PR company
PR Superstar works with a range of advertising technology companies to help them reach digital marketeers who are becoming more and more reliant on ad technology, whether that’s demand-side and supply-side platforms, ad forecasting software, reporting systems, ad servers, or integration and measurement tools.
As a PR firm experienced in B2B technology, we understand how to cut through the noise with well thought through strategic adtech PR campaigns.
PR Superstar offers the following adtech PR services:
- Outstanding media relations: Working with an unbeatable network of tech and business journalists across the digital media landscape to secure coverage in technology publications and ad industry publications including Adweek, Campaign and The Drum
- Compelling content: Crafting smart well written news releases, keyword rich articles and pitches about the adtech industry that align with your key messaging, grab people’s attention and are written for different audiences
- Thought leadership: Establishing your adtech business as a thought leader in your sector by using your business’s internal expertise and industry knowledge to produce valuable thought leadership content, including white papers, speaking engagements at industry events, and roundtable discussions
- Social media management: Using tailored social media messaging across various platforms to raise the profile of your adtech business, expand your network, generate leads and ensure you’re part of the conversation.
Want to work with a leading adtech PR agency?
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