Podcast PR: How to get on podcasts as a guest

The last decade has seen an explosion in podcasts, with shows like Diary of a CEO by Steven Bartlett attracting 10 million monthly downloads. As a result, the question I’m often asked by my clients is: “how do I get on a podcast as a guest?”

I’m happy to help. Podcast PR and getting my clients booked on podcasts is a vital part of the overall PR strategy. And here’s why:

• Thought leadership: Positioning yourself as an industry authority is a sure fire way to stand out. A guest appearance on a popular podcast is an opportunity to showcase your expertise, as well as your business’s achievements, to an engaged audience.
• SEO Benefits: Most podcasts will have a transcript of your interview or at least some additional show notes or an accompanying blog post. This ensures valuable backlinks to your website from a reputable site which boosts your SEO, and also drives referral traffic to your website.
• Easy engagement: With fewer people having the time to sit down and read an article, being a guest on a podcast is an easy way to engage with your audience while they’re walking, running or carrying out tasks.
• Storytelling: Articles are often limited by wordcount, but podcasts give you a way to tell your story in more depth and in greater detail. You can share your knowledge in a personal and transparent way that may not always be possible in a printed feature. Plus, you have full control over the story that’s being told.
• Niche podcasts: There are literally podcasts available for every topic. An appearance on a niche podcast that’s focused only on your industry, product or service ensures you reach a very specific target audience. And appearing on smaller podcasts to start with can lead to bigger opportunities in the future too.

Getting booked on podcasts

Successful podcast PR is about discovering what you’re passionate and knowledgeable about, identifying the audience you want to reach, and then matching you to the most relevant and exciting podcasts out there.

My podcast PR services include:

• Booking guest podcasts: I make sure I pitch you and your story to the right type of podcast in terms of audience profile and listeners. And I ensure the host’s interview and communication style aligns with yours.
• Podcast training: Prior to your guest podcast, I prepare you for the podcast recording environment to ensure you stay on message, and you feel comfortable and relaxed throughout the recording.

Want to get interviewed on podcasts?