Executive Profile PR: Helping you build your brand with PR

What is executive profiling? And why is PR fundamental to having a successful executive profile?

Executive profiling, sometimes known as CEO profiling or executive positioning, is all about gathering detailed information about your professional background, leadership style and management approach, as well as your career history and accomplishments, and decision-making abilities. An executive profile will often look at personal traits, and the public’s perception of you, as well your educational background and your potential risks and strengths.

So what is the point of an executive profile? An executive profile is often used for:

• Hiring and succession planning where an organisation assesses whether you’ll be a ‘good fit’ and align with the company’s culture and leadership requirements.
• Investor relations and public perception, and understanding how an executive or CEO is perceived by stakeholders, the market and the media prior to any potential company investment.
• Board appointments where a business needs to get the right mix of skills and experience on board.
• Due diligence where executives are assessed for leadership compatibility as part of a mergers and acquisitions process or as part of a new partnership.
• Security or risk management where reputational risk, financial history, litigation, or ethical concerns are all assessed.

Why is executive profiling PR important? As someone who has worked in the media business for over 30 years, I’ve delivered PR for CEOs, COOs, CFOs, chairs, presidents, executive directors and all kinds of C-suite high-flyers. But my executive profiling PR services are a very specific type of PR because they shape how you’re perceived by a highly targeted audience including potential investors.

What to expect from an executive profiling PR campaign

As a highly experienced PR pro, I work with C-suite executives across a range of sectors and have a proven track record when it comes to achieving next level coverage. My executive positioning PR services include:

• Controlling the narrative: As part of an executive profiling PR campaign, I craft a strategic story about your leadership style, background and vision. That way, your strengths are highlighted, and any potential controversies or red flags are explained and dealt with.
• Media relations: I have outstanding media relations across traditional, broadcast and digital media built up over a 30-year plus career. I ensure your profile is portrayed accurately and favourably and you receive positive media coverage across all outlets.
• Build trust: By carefully managing your profile, I ensure your public image is one of trustworthiness and achievement, which leads to investor confidence and high employee morale.
• Reputation management: In times of crisis, PR can help protect you from reputational damage and establish you as a steady and trustworthy leader, even during challenging times.
• Strengthen employee relationships: High profile and respected executives have the power to inspire employees and attract top talent to the business, making you an attractive proposition for investors and other organisations. An executive profiling PR campaign ensures we showcase your leadership style and vision, and your commitment to company culture.

Want to work with an executive profiling company that achieves outstanding results?