Nearly all architectural building projects and firms can benefit from some kind of architecture PR activity.
Architects that are making a name for themselves by creating buildings of architectural importance, with bold designs and the use of unusual materials, are always of interest to the industry and design press. Likewise, civic, commercial, and residential building projects which have a huge impact on an area and can regenerate whole communities, are always newsworthy, both at a local and national level.
An architecture public relations campaign gives you an opportunity to establish yourself and your firm as one of the sector’s leading lights, and as a result win coveted projects and new business.
“So many architectural practices feel they don’t need PR and that the work sells itself. But designing a building is one thing. Ensuring the architect gets recognition is another. So architecture public relations is really about shining a spotlight on the achievements that set you and your architecture practice apart.” – Jill Kent, PR Superstar
What you can expect from an architecture public relations campaign
As an architecture PR expert, I work with individual architects, and large and small practices across London and the UK, to unearth stories of interest that excite journalists and editors.
It could be a story about a building that’s significant from a design point of view, as well as the impact it’s having on the local area. Or, it could be a profile about an up-and-coming architect who’s making a positive difference to communities with innovative designs and ideas. The result is coverage for my architecture clients in trade titles like RIBA Journal, Architects’ Journal, Building Design and The Architectural Review, as well as consumer magazines such as Elle Decoration, Monocle and Wallpaper*, plus local, regional and national newspapers including The FT and The Sunday Times.
My PR for architecture services include:
- Media coverage: All my architecture PR activities are focused on helping you and your practice secure coverage in your target media. Stories about architecture have to compete with articles about design, art, interiors, theatre, music and film in consumer magazines and broadsheets. So I use all my media contacts to ensure you get the coverage you want.
- Media interviews: Interviews on TV, radio and even on podcasts, help establish you and your architecture practice as thought leaders and innovators in your sector. As well as securing interviews, I can ensure you’re media trained too.
- Social media management: Social media is a key part of your PR mix, with image-heavy platforms like Instagram giving you the opportunity to showcase your work and raise your profile.
- Award entries: Winning an award from your peers in the architecture and building industry is a good way to increase brand visibility and garner publicity. I can advise on the key awards to enter.
Discover how architecture public relations can help you and your architectural practice to raise your profile and win new business.
I get you into the places that matter
