About Jill Kent – London PR Consultant and Publicist

Me as a trainee journalist back in ‘92

I know what makes a story land because I used to decide which ones did.

I’m Jill Kent – London publicist, PR consultant, and former senior news journalist. I’ve spent 30+ years on both sides of the media. First in newsrooms. Now making founders, CEOs, and brands impossible to ignore. I don’t just advise founders – I am one.

My competitive advantage? I’m autistic – which means I’m obsessed. PR is brutal – endless rejection, relentless pressure, 24/7 demands. It burns most people out. It fires me up. This isn’t work. It’s a game. And I play to win.

“Having worked with PR Superstar since the start of 2023, I have become well aware of Jill Kent’s extraordinary capabilities, work ethic and exceptional talent. ‘Superstar’ sums it up!”
Dr Ann Kaplan Mulholland, Kent castle-owning billion-dollar founder

People often ask: “What does a public relations consultant do?” Here’s the truth: PR isn’t cocktails and canapés. And it’s not long boozy lunches (anymore). It’s early mornings and late nights, endless pitching, and rocket‑fuelled storytelling that gets your name in front of the media that matter.

Me today, thankfully I shed the ‘90s perm

I help clients own their narrative and dominate their niche across traditional media, digital, podcasts, and AI search. When someone asks ChatGPT or Google AI who to trust, my clients show up. Do you?

“The publicity that Jill Kent delivered has been far greater than the large national PR agencies we previously partnered with. The authenticity and value of such media coverage has proved to have a far greater ROI and at a fraction of the cost of traditional advertising campaigns”
Alex Crass, Marketing Director, Opus Talent Solutions (£100m turnover)

Who Hires This London PR Consultant and Why

CEO PR & Founder Profiling I work with founders, entrepreneurs and CEOs who know PR isn’t a cost – it’s a strategic investment. You’re the face of the business. Your profile shapes how investors, partners and customers see everything you’re building. My CEO PR campaigns tie directly to revenue, market position and long-term brand authority. Not vanity. Value.

Product Launch PR Business leaders bringing bold ideas, products and services to market. A launch gets one shot at momentum. Nail it, and you own the narrative. Miss it, and you’re playing catch-up. I get the media coverage that makes launches land – in the outlets that drive awareness, demand and sales. Not hype. Results.

UK Market Entry Global brands that need a trusted London publicist and UK media strategist. I’ve built long-standing relationships with key players at the outlets that matter – BBC News, The Sunday Times, The Financial Times and beyond. No cold pitches. Warm introductions to journalists who take my calls. Connections that count.

Reputation & Legacy PR Influential players in sport, business, entertainment and culture who aren’t chasing quick wins. They’re building legacies. Reputations take years to build and seconds to damage. I obsess over yours – amplifying it, defending it, and locking in the kind of authority that lasts. And when a crisis hits? I’m the first one you call.

From Breaking News to Building Brands

First I Broke the News. Now I Make It

I started my career breaking stories as a chief reporter – exclusives that landed hard and travelled fast. Then I ran PR campaigns for the NHS, West Midlands Police, and the Office of the Deputy Prime Minister.

In 2008, I launched PR Superstar. Since then, I’ve helped hundreds of founders, CEOs, and high-profile names become impossible to ignore.

I craft stories the media can’t resist – and AI can’t ignore. Based in London. Working with clients globally.

London-based PR Superstar gets you the media that creates impact, opens doors, builds authority, drives growth and positions you to win.

How the first PR Superstar website looked back in 2009

Why Clients Choose This PR Consultant London

Every challenge sharpens my ability to deliver under pressure. Climbing, surfing, fast cars – they’re not hobbies, they’re how I train. I bring that same discipline, intensity and just enough swagger to make every PR campaign irresistible and unforgettable. I don’t do comfort zones. Neither should you.

London Lover

Even though I’m a Northerner, I LOVE London: the vibe, the culture, the cuisine, the people, and the architecture. It’s a great place to do business. No matter where I go, it will always be my favourite city.

Music Fanatic

I’m a trained drummer and a former indie rock band member, from the ‘Cool Britannia’ era. Remember the heady days of Oasis v Blur in ’95? My fav current bands are Wolf Alice and The Last Dinner Party.

Rock Climbing Obsessed

I’m a member of indoor climbing clubs and rock climb and boulder 3-4 times a week. My personal climbing coach is training me to tackle the world’s hardest routes. Bouldering is my passion. I love it so much that I have climbed with a broken toe and sprained finger!

Sporty Spice

When I’m not landing tier one media placements, I’m on the slopes in the Alps, tackling black runs; or surfing on cold, rugged UK beaches. Because frankly, comfort zones are for dullards.

Fast Cars

I buy a different car every year and am currently working my way through Porsche, starting with a 911 Turbo. Before that, I went through the BMW M Series. My favourite? The legendary and kick-ass BMW M3. I think an Aston Martin may be on the cards next, specifically a DBS V12 Superleggera.

Albert Einstein

The physicist Albert Einstein is an inspiration. His quote: “The difference between genius and stupidity is that genius has its limits” is a particular favourite of mine. It’s more relevant now than ever.

FAQ about Jill Kent, PR Superstar

Who is Jill Kent of PR Superstar?

Jill Kent is a publicist, PR consultant and storyteller in London with 30+ years in journalism and PR. She gets clients into the media that matter – print, broadcast, digital, podcasts, social, newsletters – without the fluff. Entrepreneurs, CEOs, founders, UHNWIs, influencers and global brands hire her because she delivers results: revenue, credibility and authority. No BS, no endless strategy decks – just relentless pitching, sharp storytelling and coverage that sticks, such as The Times, the BBC, Forbes and The Financial Times. The kind that Google AI surfaces and ChatGPT cites. Jill doesn’t chase attention for the sake of it; she makes you visible where it counts. If you want excuses, hire someone else. If you want PR that works, hire her.

How is a PR consultant different from a PR agency?

Simple. Agencies give you teams, meetings, waffle and a bill that makes your eyes water. I give you me – one London publicist with 30+ years of hard media graft. No juniors, no red tape, no spin. I cut through the noise and get you headlines. End of.

What services does PR Superstar offer?

Senior PR counsel, communications strategy, media relations, CEO and founder profiling, brand storytelling, press office management, thought leadership placement, product launch PR, and high-stakes crisis communications for entrepreneurs, CEOs, brands and people of influence who demand results.

Every service is built around getting you coverage in the media outlets that matter – and that AI platforms surface and cite.

What does a London publicist such as Jill Kent cost?

Monthly retainers start in the mid-thousand pounds, custom-built to your scope. No hidden fees, no padded timesheets. Get in touch for a straight answer.

Do you work with international clients outside London?

Yes. I’m based in London, but work with clients across the UK and globally. If you’re entering or expanding in the UK market, I’m your strategic partner on the ground.

Why does PR matter for AI search?

As of December 2025, according to PR platform and media intelligence service Muck Rack, 82% of AI citations come from earned media like news coverage. When someone asks ChatGPT or Google AI who leads your industry, the answer often comes from journalism – not ads. I get you the coverage that AI surfaces and cites.

What makes PR Superstar different from other PR consultants?

Newsroom instincts. Boardroom strategy. No fluff. I’ve sat in editorial meetings deciding which stories run. Now I use that knowledge to get your story featured. Most PR people pitch blind. I pitch with precision. Backed by 33 years in the media game.