The American artist Keith Haring declared ‘art is for everybody’. Which is true. But artists or artworks are rarely discovered by accident. Instead, to reach as wide an audience as possible, artists, art organisations, galleries, companies and art institutions must be proactive in getting their name known in order to build their brand.
This is where the power of art PR comes in.
Art PR is nothing new, of course. In the 1950s, the American pop artist Andy Warhol understood the power of PR for artists. He knew exactly how to gain the media’s attention in order to build his brand and generate large revenues for his work.
Public relations campaigns for artists and art organisations have the ability to increase your visibility and help create a buzz. And that means more visitors, more sales, and ultimately, a boost for the bottom line.
“I’d work with Jill again in a heartbeat! She did such an amazing job on the PR for my art exhibition. The coverage that she was able to procure went above and beyond what I was expecting and proved invaluable in driving more people to my event, resulting in more sales, as well as social media followers and enquiries about my work.” – Sophie Green, contemporary artist, environmentalist and conservationist
Working with an Art PR firm
As one of the experienced art PR firms in London, I work with artists, art galleries, art organisations, print makers, exhibitions and art festivals across the UK and globally.
How each individual art PR campaign is designed and delivered will vary and will depend on the artist or arts organisation involved.
But as part of any artist or art public relations campaign, I first look at the audience you’re trying to reach. Then I devise a results-driven art PR campaign that helps build a relationship between you and that audience.
“The art world is competitive and crowded. Artists and art organisations must be savvy if they want to compete for eyeballs. An art PR campaign can introduce a new artist or new work to the public. Or help elevate an established artist or art institution to new heights.” – Jill Kent, PR Superstar
My art PR services include:
- Media relations: Using an extensive database of journalists, writers, editors, producers and influencers to secure top-tier coverage in national and international press and across digital channels, as well as broadcast media, and specialist art and luxury publications
- Content creation: Creating creative storytelling around the latest projects, exhibitions, awards, studio life and collaborations
- Interviews: Securing interviews for artists, gallery owners and business owners with broadcast media and podcasts, to promote the latest work, up-and-coming exhibitions or a new project
- Media training: Ensuring everyone is comfortable being interviewed on camera and can talk about the artwork in an engaging way
- Events: Active journalist outreach and guest list management for exhibitions, openings and new launches
- Influencer engagement: Working closely with influencers to increase online visibility and build a buzz around the work
- Sponsorship opportunities: Seeking out partnerships for potential sponsorships of artists or exhibitions
- Relationship building: Helping artists and art institutions develop relationships with buyers, collectors and curators.
Art PR success stories
I was approached by Sophie Green, environmentalist, conservationist and contemporary artist, to deliver an art PR campaign that raised awareness and secured press coverage for her wildlife art exhibition ‘Impermanence’ at London’s OXO Tower Gallery.
I focused on Green’s personal story from being a selective mute and spending her early childhood immersed in nature to becoming one of the world’s top wildlife painters, and supplied high-res imagery of her amazing artwork in the press pack. This resulted in huge TV interest from the likes of BBC News, ITV News, Sky News and CNN International, which also sent film crews along to the exhibition to interview Green and showcase her work, as well as the highly influential National Geographic magazine which conducted an interview with Green and ran an impressive feature. Read more.
Searching for art PR in London? Get in touch with me now.
I get you into the places that matter
