About Jill Kent – London PR Consultant and Publicist

Me as a trainee journalist back in ‘92

I know what makes a story land because I used to decide which ones did.

I’m Jill Kent – London publicist, PR consultant, and former senior news journalist. I’ve spent 30+ years on both sides of the media. First in newsrooms. Now making founders, CEOs, and brands impossible to ignore. I don’t just advise founders – I am one. Since 2008.

Want to see what I can do for you? WhatsApp me now

My competitive advantage? I’m neurodiverse – which means I’m obsessed. PR is brutal – endless rejection, relentless pressure, 24/7 demands. It burns most people out. It fires me up. This isn’t work. It’s a game. And I play to win.

“Having worked with PR Superstar since the start of 2023, I have become well aware of Jill Kent’s extraordinary capabilities, work ethic and exceptional talent. ‘Superstar’ sums it up!”
Dr Ann Kaplan Mulholland, Kent castle-owning billion-dollar founder

People often ask: “What does a public relations consultant do?” Here’s the truth: PR isn’t cocktails and canapés. And it’s not long boozy lunches (anymore). It’s early mornings and late nights, endless pitching, and rocket‑fuelled storytelling that gets your name in front of the media that matter.

Me today, thankfully I shed the ‘90s perm

The coverage I secure across traditional media, digital, broadcast and podcasts doesn’t just build credibility – it trains the algorithm. My clients show up in Google AI and ChatGPT. Do you?

Ready to be impossible to ignore? Get in touch

“The publicity that Jill Kent delivered has been far greater than the large national PR agencies we previously partnered with. The authenticity and value of such media coverage has proved to have a far greater ROI and at a fraction of the cost of traditional advertising campaigns”
Alex Crass, Marketing Director, Opus Talent Solutions (£100m turnover)

Who Hires This London PR Consultant and Why

CEO & Founder PR I work with founders, entrepreneurs and CEOs who know PR isn’t a cost – it’s a strategic investment. You’re the face of the business. Your profile shapes how customers, partners and investors see everything you’re building. My CEO PR campaigns tie directly to revenue, market position and long-term brand authority. Not vanity. Value.

London Product Launch PR Business leaders bringing bold ideas, products and services to market. A launch gets one shot at momentum. Nail it, and you own the narrative. Miss it, and you’re playing catch-up. I get the media coverage that makes launches land – in the outlets that drive awareness, demand and sales. Not hype. Results.

PR for Global Brands Entering the UK Global brands that need a trusted London publicist and UK media strategist. I’ve built long-standing relationships with key players at the outlets your audience actually trusts – BBC News, The Sunday Times, The Financial Times and beyond. No cold outreach. Warm introductions to journalists who pick up when I call. Connections that count.

Reputation and Legacy PR Influential players in sport, business, culture and entertainment who aren’t chasing quick wins. You’re building a legacy. Your reputation is everything. I treat it that way – amplifying it, defending it, and locking in the kind of authority that lasts. And when a crisis hits? I’m the first one you call.

From Breaking News to Building Brands

First I Broke the News. Now I Make It

I started my career breaking stories as a trainee reporter – exclusives that landed hard and travelled fast. Then I ran PR campaigns for the NHS, West Midlands Police, and the Office of the Deputy Prime Minister.

In 2008, I launched PR Superstar. Since then, I’ve helped hundreds of founders, CEOs, and high-profile names become impossible to ignore.

I craft stories the media can’t resist – and Google and AI can’t ignore. Based in London. Working with clients globally.

London-based PR Superstar gets you the media that creates impact, opens doors, builds authority, drives growth and positions you to win.

Where it all started. PR Superstar website, 2008.

Why Clients Choose This PR Consultant London

Every challenge sharpens my ability to deliver under pressure. Climbing, surfing, fast cars – they’re not hobbies, they’re how I train. I bring that same discipline, intensity and just enough swagger to make every PR campaign irresistible and unforgettable. I don’t do comfort zones. Neither should you.

London Lover

Northerner by birth. Londoner by choice. I love this city – the energy, the chaos, the ambition. It’s where deals get done and reputations are made. No matter where work takes me, London’s home.

Music Fanatic

Trained drummer. Former indie band member. Cool Britannia survivor. Oasis v Blur in ’95? I was there. Current musical obsessions: Wolf Alice and The Last Dinner Party. Music isn’t a hobby. It’s fuel.

Rock Climbing Obsessed

I climb three times a week. Bouldering is my thing – problem-solving with both body and brain, no safety net. I’ve climbed with a broken toe and a sprained finger. My coach is training me to tackle the world’s hardest routes. Quitting isn’t in the vocabulary.

Sporty Spice

I ski black runs in the Alps and surf cold UK beaches. Comfort zones are for dullards.

Fast Cars

New car every year. Currently working through Porsche – started with a 911 Turbo. Before that, the BMW M Series. Favourite? The legendary M3. Next? Probably an Aston Martin DBS V12 Superleggera. Life’s too short for slow cars.

Albert Einstein

The physicist Albert Einstein is an inspiration. His quote: “The difference between genius and stupidity is that genius has its limits” is a particular favourite of mine. It’s more relevant now than ever.

FAQ about Jill Kent, PR Superstar

Who is Jill Kent of PR Superstar?

Jill Kent is a publicist, PR consultant and storyteller in London with 30+ years in journalism and PR. She gets clients into the media that matter – print, broadcast, digital, podcasts, social, and newsletters – without the fluff. Entrepreneurs, CEOs, founders, UHNWIs, influencers, challenger brands and global companies hire her because she delivers results: revenue, credibility and authority. No BS, no endless strategy decks – just relentless pitching, sharp storytelling and coverage that sticks, such as The Times, the BBC, Forbes and The Financial Times. The kind that Google AI surfaces and ChatGPT cites. Jill doesn’t chase attention for the sake of it; she makes you visible where it counts. If you want excuses, hire someone else. If you want PR that works, hire her.

How is a PR consultant different from a PR agency?

Simple. Agencies give you teams, meetings, waffle and a bill that makes your eyes water. I give you me – one London publicist with 30+ years of hard media graft. No juniors, no red tape, no spin. I cut through the noise and get you headlines. End of.

What services does PR Superstar offer?

Senior PR counsel, communications strategy, media relations, CEO and founder profiling, brand storytelling, press office management, thought leadership placement, product launch PR, and high-stakes crisis communications for entrepreneurs, CEOs, brands and people of influence who demand results.

Every service is built around getting you coverage in the media outlets that matter – and that AI platforms surface and cite.

What does a London publicist such as Jill Kent cost?

Monthly retainers start in the mid-thousand pounds, custom-built to your scope. No hidden fees, no padded timesheets. Get in touch for a straight answer.

Do you work with international clients outside London?

Yes. I’m based in London, but work with clients across the UK and globally. If you’re entering or expanding in the UK market, I’m your strategic partner on the ground.

Why does PR matter for AI search?

As of December 2025, according to PR platform Muck Rack, nearly a third of all sources cited by AI came from journalism. When someone asks ChatGPT or Google AI who’s the best in your industry, the answer often comes from news coverage, not ads. I get you the coverage that AI surfaces and cites.

What makes PR Superstar different from other PR consultants?

Newsroom instincts. Boardroom strategy. No fluff. I’ve sat in editorial meetings deciding which stories run. Now I use that knowledge to get your story featured. Most PR people pitch blind. I pitch with precision. Backed by 33 years in the media game.