The use of blockchain has exploded, and it’s been critical for the development of cryptocurrencies, non-fungible tokens (NFTs), smart contracts and decentralised finance (DeFi).
The blockchain landscape can feel like the wild west. It’s changing the way we transfer goods of value, and it’s solving real problems in areas such as immersive tech and cloud computing. But there are challenges to overcome too and trust has to be built.
So a strategic blockchain PR campaign must do more than just build awareness. It needs to educate and engage, and demonstrate blockchain’s real world impact and its ability to problem solve.
“A successful blockchain PR campaign is about understanding your objectives and the audience you’re trying to reach, then creating and sharing powerful stories across a variety of channels that build trust and turn the audience into customers.” – Jill Kent, PR Superstar
Working with a blockchain PR agency
As a blockchain PR agency, PR Superstar designs campaigns that engage and influence a wide audience including government departments, financial institutions, regulatory bodies and enterprises.
The blockchain media landscape is rapidly changing and expanding. So it’s imperative that any PR activity is nimble and responsive, and mixes traditional approaches, such as news releases and thought leadership, with other disciplines including influencer marketing and social media.
Blockchain PR services include:
- Media relations: Using unbeatable contacts from national, international and industry publications to promote your business, product or service, and ensure coverage
- News creation: Creating newsworthy stories and engaging content that will resonate with the right media outlets and garner interest from industry decision-makers
- Influencer engagement: Working closely with influencers to build credibility and trust round your brand and increase online visibility
- Thought leadership: Establishing you and your business as pioneers and authorities in the blockchain industry through speaking opportunities, interviews, articles and white papers
- Award ceremonies: Creating business award entries that showcase your achievements and give you the best chance of picking up an award
- Media training: Ensuring you or your colleagues are comfortable in front of the camera and are on-message
- Social media guidance: Making sure messaging is consistent and appropriate for the channel and audience.
Want to work with a London blockchain PR agency?
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