All the latest news, events and industry insight from PR Superstar’s monthly PR agency blog.
There are a lot of common misconceptions about PR. Some people think it stands for ‘press release,’ while others think that ‘PR’ and ‘publicity’ are the same thing. Both are wrong. PR is an abbreviation of ‘public relations’, while a press release is a tool...
Richard Branson once said, ‘communication is the most important skill any leader can possess.’ How right he is. Whether you’re a first-time entrepreneur, or the CEO of a FTSE 100 company, you need to be a first-class communicator to succeed. How else will you inspire...
So, your hard work (or the hard work of your PR agent) has paid off and you’ve bagged yourself some great media coverage, either in the press, on TV or online. You’ve hit the PR jackpot and are enjoying a flurry of attention and traffic...
It seems that some companies never learn. They seem to keep creating situations that become public relations disasters. Just think how many times Uber has been in the press for all the wrong reasons. While no company is perfect, the trick is to learn from the...
The company behind the offensively funny parlour game ‘Cards Against Humanity’ has taken aim at President Trump with its latest PR campaign. The company, that’s known as much for it’s outrageous PR campaigns as it’s profanity ridden game, said in a statement on its website,...
Even though the public relations industry is changing fast, some things never change. And that includes the need to write a kick-ass press release. The humble press release has been a key component in the marketers’ toolbox for years. And with good reason. If it’s well...
When people discover I work as a PR pro, they often respond with, ‘oh, you’ve got a great job. You write press releases all day and go for long, boozy lunches, right?’ Wrong. While I do write news releases and meet the occasional client, my...
“Guest blogging is a great way to get exposure.” “Guest blogging is too much effort for not much reward.” “Guest blogging is dead.” We’ve certainly heard all sides of the argument in the past 12 months. But the fact is, guest blogging is still a good way to...
Beauty brand Dove found itself in hot water this last week after running what many people saw as a racist ad on Facebook.The 3-second video, which ran on Friday 6th and has since been withdrawn‚ showed a looping image of an African-American woman removing her brown...
From Old Mout Cider’s crusade to save the kiwi, to the world’s biggest QR code made of trees: September was an interesting month for worldwide PR campaigns. Here are three of our favourites: The Really Wild Show and Old Mout Cider team up to save the...
