As they say: there’s no business like show business. And in an industry as exciting, dynamic and competitive as entertainment, PR is essential if you want to create a buzz around you and your work.
Having run an entertainment PR agency for nearly 20 years, I’ve seen the rise of social media and the public’s insatiable appetite for the latest chatter about their favourite TV shows, films and music. But that’s good news. Because it creates plenty of opportunities to make a name for yourself.
Successful entertainment PR is about understanding the audience, using clever storytelling, and mixing traditional media and digital channels for the best results. So I design and deliver carefully crafted PR activity that puts you in the public eye through a raft of good news stories, television interviews, public appearances, photoshoots, magazine spreads, interviews with key influencers and podcasters, online chat sessions and events. And, if something goes wrong, I can help to keep you out of the public eye too.
“There are numerous entertainment PR agencies in London who have hundreds of entertainers on their books. But for me, entertainment PR is about giving the personal touch. I take the time to get to know you and your work whether you’re an actor, musician, entertainer or TV personality. Then I work hard to share your story, showcase your talents and ultimately, boost your career.” – Jill Kent, PR Superstar
Working with an entertainment PR agency, London
As an entertainment PR firm, I offer a number of PR services to a range of clients, from actors and musicians to entertainers and TV personalities.
Whether you want publicity around your latest book, film, tour or show, or to raise your profile in the industry, I work hard to arrange interviews and create high-quality, colourful and engaging content. As a result, my clients regularly appear in national newspapers, monthly glossies and industry titles, as well as on TV, radio and online. I also offer strategic advice and guidance around handling the media, and if it’s needed, crisis management.
“Jill managed to have us featured in major outlets, both in print and online, in the UK and internationally; she brought in continuous television coverage; she even secured me my own monthly column in a magazine; and was at all times forthright, honest, strategic and focused. ‘Superstar’ sums it up!” – TV personality and businesswoman, Dr Ann Kaplan Mulholland
My entertainment public relations services include:
- Media relations: Media coverage doesn’t happen without having outstanding relationships with the people that matter. I use my extensive database of journalists, editors, producers, podcasters and influencers to secure top-tier coverage in national and international press and across digital channels.
- Content creation: With numerous channels now available, including social media, digital, print and broadcast, a targeted approach is needed when it comes to storytelling. I create channel-specific content around your latest projects, gigs, awards, announcements and successes that resonate with different audiences.
- Influencer engagement: With some film and TV production companies casting talent based on their social media following, it’s never been more important to work with influencers in order to increase your online visibility. So I carefully identify the key influencers in your field, from movie enthusiasts to music lovers to gaming fans, and work with them to supercharge your entertainment PR campaign.
- Social media management: Social media platforms, as well as podcasts, vodcasts, blogs, vlogs and live streams, enable real-time engagement with your audience. I ensure you and your messaging is seen on the right channels.
- Relationship building: Successful entertainment PR is about building your personal brand and creating loyal fans. I help entertainers develop long-term relationships with key influencers and media partners.
- Media training: Appearing on camera for work is one thing but being interviewed live on the BBC to publicise your work is another. Through media training, I ensure you’re comfortable being interviewed on camera and can talk about your work in an engaging and memorable way.
Entertainment PR success stories
I was recommended to Canadian self-made multi-millionaire and reality TV star Dr Ann Kaplan Mulholland by her US PR agency. I was tasked with raising her profile here in the UK, as well as internationally. In 2025, I will also provide PR support for her forthcoming TV show Queen of the Castle. The show revolves around her purchase and renovation of 1,000-year-old Lympne Castle near Hythe, Kent. Highlights so far include a 12-page feature in HELLO! magazine, a six-page feature in The Telegraph Magazine, a double page spread in The Sunday Times, and a lengthy spot on ITV1’s This Morning. Read more.
Searching for entertainment PR firms? Find out what I can do for you.
I get you into the places that matter
