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London Publicist FAQs – Common PR Questions Answered

Got questions about how PR Superstar works? You’re in the right place. I’ve pulled together answers to the most common questions CEOs, founders and senior leaders ask before starting a PR campaign. From how I secure national coverage to what realistic results look like. This is everything you need to know before we make headlines together.

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What should I expect when working with a freelance PR consultant?

You should expect direct senior counsel from day one – no juniors, no layer of account handlers. I bring newsroom instincts and boardroom strategy and give your brand the kind of coverage that makes you impossible to ignore.

How do you tailor PR strategy for CEOs, executives and entrepreneurial leaders?

I start by deeply understanding your story, your vision, and your goals. From there I craft high-impact narratives, build media-worthy angles, and place your voice where it matters most – press, broadcast, digital and audio channels that define authority.

How do you measure success in a PR campaign for an entrepreneur or executive?

I measure influence, not just mentions. That means tracking brand credibility, boardroom traction, lead quality, senior-level conversations, and strategic positioning – the things that actually move your business forward. Our goal is a profile that matches your ambition.

What’s the difference between a freelance PR consultant and a PR agency, and why choose you?

A freelancer gives you agility, personal attention and senior-level focus. No wasted time, no junior handoffs, no layered fees. You get a seasoned publicist working directly for you – ideal when you need results fast and with real impact.

How much does hiring a freelance PR consultant cost and what influences the fee?

Fees vary by ambition, market and desired reach. Factors include client seniority, media targets (national/international), campaign length and complexity. I deal in value, not hours – your return matters far more than the invoice.

How quickly can you start delivering PR results and what’s realistic to expect?

I move fast. Within the first few weeks, I’ll map your media landscape, nail your narrative, and start pitching. Meaningful coverage? Usually within a month or two. But you’ll see momentum building from day one – introductions, profile pieces in the pipeline, doors starting to open. No slow ramp-up. No endless “strategy phases.” Just action.

What types of media and channels do you use to secure exposure for senior leaders?

From The Times to the BBC, Bloomberg to The Wall Street Journal. Print, broadcast, digital, audio. I get you in the outlets that matter – the ones that open doors.

 

How will you align our PR efforts with our business goals and personal-brand objectives?

PR must serve strategy. I tie your media profile directly to corporate objectives, investor agendas and personal DNA, ensuring every campaign bolsters both you and your overall enterprise. Together we’ll craft stories that build your leadership position alongside real business growth.

What happens if there’s a crisis or negative publicity for a CEO or business leader?

Crisis doesn’t wait. As a battle-hardened publicist with newsroom experience, I provide high-stakes counsel, urgent media strategy and reputation protection. You get fast, decisive action and a trusted partner who steps in when it matters most.

How do you keep communication, transparency and reporting clear when working remotely as a freelance partner?

You’ll receive monthly strategic updates, direct access to me by WhatsApp 24/7/365, and precise performance reports tailored for senior executives. I believe in plain language, total visibility and a partnership you can trust.

Want to join the PR revolution? Whatsapp me now on +44 (0)77604 70309

I get you into the places that matter

BBC
The Times
Vogue
Financial Times
GQ
Evening Standard