Hotel public relations is an essential part of your overall marketing mix whether you run a boutique hotel, a country house, a spa hotel, a luxury resort, or a group of hotels.
Your success is dependent on filling your rooms with fee-paying customers. But with the rise of Airbnb and other shared accommodation services, the hotel industry is in an increasingly competitive environment. Why would a customer choose your hotel and not a similar one close by? How can you garner local publicity for your recently opened boutique hotel? How do you let the business sector know your luxury country house is the perfect place for meetings and corporate events?
If you want to raise your profile in a crowded marketplace, tell your brand story and connect with your customers, a creative, strategic and well-run hotel PR campaign should be an essential part of your marketing strategy.
“PR Superstar helped us identify the most appropriate media outlets and brought us top quality national and international coverage across a range of platforms. This exposure enabled us to grow sales rapidly. If you’re looking for reliable, quality PR for your business, I wholeheartedly recommend Jill Kent.” – Andrew Clayton, CEO, Laura Ashley Hotels and Corus Hotels
Why you should hire a hotel PR agency
For a hotel industry public relations campaign to be successful, it has to be memorable. Every hotel, whether it’s a hip hotel in the city or a boutique hotel nestled in the countryside, has a unique element that makes it different to the next, whether that’s location, décor, food or history.
My job is to uncover that very thing that makes your hotel special. Then use my experience of the UK hotel and travel industry to tell your story to the people that matter.
My hotel PR services include:
- Securing coverage: I know what makes a good story and what angle to take when it comes to pitching. And I also know key journalists, writers, bloggers and social media influencers in the leisure, travel and hotel industry. Which is why I regularly achieve coverage in The Sunday Times, The FT, The Mail on Sunday, Condé Nast Traveller, Food and Travel, Vogue, Vanity Fair, Harper’s Bazaar and BA High Life.
- Thought leadership: Whatever the size of your hotel or group, I make sure you’re positioned as a thought leader and industry expert through a series of interviews, articles and speaking engagements at hospitality conferences or trade shows.
- Media training: You and your leadership team need to speak clearly and confidently in order to build trust and credibility with your target audience. Through media training, I ensure you deliver your key messages consistently.
- Award entries: Winning an award from your peers in the hotel industry is good way to increase brand visibility and garner publicity. I can advise on the key hotel and hospitality awards to enter.
Hotel PR Success Stories
As a public relations hotel industry expert, I was hired by the Laura Ashley team to launch their new luxury hotels to the UK mass media in order to generate a buzz and drive enquiries and bookings.
As part of a comprehensive hotel public relations campaign, I invited key fashion, interiors, features and lifestyle journalists to the launch events and sent invitations for them to stay at the hotels. As a result, I secured glowing coverage in every UK national newspaper from a full page in The Sun to The FT, and the Laura Ashley hotel concept featured in various articles across business, fashion, interiors, features and lifestyle pages.
This hotel PR campaign also attracted global coverage in publications such as The New York Times and The South China Morning Post. Read more.
Hire a hotel public relations agency for your next hotel PR campaign
I get you into the places that matter
