For organisations working in an ever-evolving industrial sector, it’s a challenge to win new customers and build brand loyalty. It’s also difficult to communicate what it is you do when your industrial product or technical service is particularly complex.
Which is why forward-thinking and ambitious companies in the industrial sector use industrial public relations.
Industrial PR enables you to reach a range of audiences, through targeted PR campaigns, which enable you to introduce new technologies to the market, build your profile, keep your products and services at the forefront of the industry and generate sales leads.
“In a competitive landscape, engineering firm, manufacturers, technical, industrial and STEM-based businesses can all benefit from innovative and effective PR activity which can boost brand awareness and drive credibility and sales.” – Jill Kent, PR Superstar
Working with an industrial public relations company
At PR Superstar, I have years of experience working alongside big businesses in order to help them communicate more effectively with their target audiences. I do this through taking a complex idea and transforming it into an engaging message that’s easily understood.
Industrial public relations activity includes:
- Issuing news releases to the business and industry press that introduce your new product or service in a compelling way
- Organising features and interviews with the media including broadcast channels
- Establishing your business as a thought leader in the industrial sector through contributed articles and guest posts
- Media training for your leadership team so they feel comfortable and confident in any interview situation
- Sharing high-quality content across social media.
As a result of industrial PR activity, you can expect to:
- Build awareness of your brand through consistent messaging
- Grow your reputation and build credibility through thought leadership
- Educate your audience as to what it is you do and what you stand for
- Generate interest in your company which attracts talented candidates as well as new customers.
Industrial PR activity should be a key component of your overall marketing activity. Find out more about PR Superstar’s PR services for the industrial sector.
I get you into the places that matter
