Legal PR Agency: Winning public relations for law firms and leading lawyers

It wasn’t until the late 1980s that UK law firms were allowed to advertise and legal PR campaigns came even later.

But these days, it’s essential for law firms and even individual lawyers to embrace public relations activity in order to raise your profile, build your reputation and win new business. And that’s true whether you’re a magic circle law firm or a small legal practice.

There’s plenty of PR potential around lawyers and law firms too: from representing high-profile cases to winning new clients, new partners and new practice areas. Rapidly developing news events and current affairs often give leading lawyers the opportunity to be interviewed and quoted too.

Legal PR activity helps raise awareness of your expertise and ensures potential clients understand your core offering.

And ultimately, PR for law firms enables you to win new business, provide new services for already existing clients, position your firm as trailblazers in a particular sector, and ensure the growth of the business. PR activity can also make it easier to recruit the brightest and best new talent to your firm too.

Working with a legal PR agency

Before any law firm PR campaign is put in place, it’s important to establish your objectives: These could be:

• Increasing your visibility in order to generate new leads
• Highlighting areas of experience and expertise and reinforcing credibility
• Encouraging current clients to refer new business
• Strengthening relations with current clients
• Establishing your law firm as a forward-thinking modern practice in order to attract new talent.

Next, we establish the audience, such as HNWIs or commercial businesses, to potential referrers, local communities, peers and industry influencers.

PR Superstar then puts a clear PR strategy and plan of action in place to ensure these goals are met, as well as agreed parameters for monitoring and evaluation.

PR Superstar’s law firm PR services include:

• News stories: Creating compelling press releases in order to gain positive news coverage in national media and consumer press about new clients, new wins, hires, settlements and new practice areas
• Wide coverage: Working with my network of established journalists and editors to secure coverage across all media channels, both in print and online
• Legal directories: Submitting powerful and compelling entries to The Legal 500 and Chambers to ensure a good ranking
• Thought leadership: Positioning you as a thought leader in your specialism through articles, interviews, conference appearances and speaking panels
• Reputation management: Ensuring quality editorial content and opinion is shared
• Internal/stakeholder comms: Helping employees become ambassadors for the firm
• Media training: Ensuring you or your colleagues are comfortable in front of the camera and are on-message
• Social media guidance: Making sure messaging is consistent and appropriate for the channel and audience
• Online content: Managing the publishing of regular online content on your company blog or social media accounts
• Crisis PR communications: Handling unfolding events calmly, swiftly and discreetly.

Need a powerful and strategic legal PR campaign?