A luxury PR campaign is essential for high-end brands, as it ensures you’re seen in all the right places by the people that matter, including the leading luxury and lifestyle magazines, exclusive digital media and blogs, newspaper lifestyle columns and on television.
For nearly 20 years, I’ve worked with luxury brands covering travel, beauty, hotels, homeware, jewellery, clothes, restaurants and food. The luxury sector is highly competitive. But a clever, highly targeted luxury PR campaign can give you the competitive edge. By creating an interesting angle about a new, or existing service, or pitching a product as being the ‘next big thing’, or creating a buzz about a new, or current venue, your luxury brand can go from so-so to must-have before you can say gold credit card.
“Jill is a one-woman phenomenon. The most professional and capable PR person I have ever had the privilege of working with. She gets results far above expectations and still has time to look after the little details. I cannot recommend her highly enough to anyone who wants to raise their profile or generate impactful exposure.” – Tobias Kormind, Founder & CEO, 77 Diamonds
What you can expect from a luxury PR campaign
As an experienced luxury PR agency, I work with brands that cover a whole range of products and services. But they all have one thing in common: the need to tell stories in a compelling and authentic way to an educated, discerning and demanding audience.
Stories about performance and design. About legacy and heritage. About longevity and quality. When these stories are told through innovative and creative PR campaigns, they help distinguish you from the competition, and increase brand loyalty, grow sales, and attract investment.
“Successful luxury brand PR is all about using engaging storytelling and innovative and eye-catching ideas in order to connect with your target audience and build a loyal customer base.” – Jill Kent, PR Superstar
My luxury brand PR services include
- Media coverage: As an experienced luxury PR agency in London, I have an enviable roster of UK media contacts that work across lifestyle and luxury publications, exclusive digital press and broadcast media. And I understand exactly what they’re looking for. It’s why my clients achieve coverage in The FT Weekend Magazine, HTSI, Sunday Times Style, Vogue.co.uk, GQ.co.uk and T: The New York Times Style Magazine.
- Influencer engagement: Working with luxury brand influencers is key to increasing your online visibility and credibility, and engaging with your target audience. So I carefully identify the key influencers in your sector and work closely with them as part of your luxury PR campaign.
- Media training: You or your team need to speak clearly and confidently about your luxury brand in order to build trust and credibility with your target audience. Media training ensures you deliver your key messages consistently.
Successful luxury PR campaigns
I was asked by Europe’s largest online diamond jeweller to deliver mass media coverage for the 77 Diamonds brand as well as entrepreneur PR for the founder, world-class diamond expert Tobias Kormind. By giving journalists a rare glimpse into the luxury world of the diamond industry, I secured extensive coverage including The Times, The Sunday Times, The Financial Times, and The Daily and The Sunday Telegraph, as well as BBC News. Read more.
I was appointed to launch US company Balsam Hill in the UK, raise the brand’s profile and drive sales of this artificial luxury Christmas tree, with products costing as much as $10,000, in the run-up to Christmas. TV coverage was secured on some of Britain’s biggest shows including ITV’s The X Factor and The Jonathan Ross Show and in every major luxury lifestyle magazine, from Conde Nast’s House & Garden to Elle Decor. Read more.
Looking for luxury PR agencies in London? Discover how I can help your luxury brand.
I get you into the places that matter
