Clockjack
“We are delighted with PR Superstar’s work for Clockjack. Jill Kent worked incredibly hard at achieving media coverage based on our objectives and over-delivered against our expectations!”
Jerry Goldberg, co-founder, Clockjack
As featured in…
Background and Brief
A former MD at Terra Firma, the private equity group, teamed up with the former COO of Centre Parcs Europe to launch Clockjack, an ethically-reared, free-range rotisserie chicken start-up.
With a successful Soho restaurant already under their belts and feeding off the mega success of Deliveroo, the pair created the UK’s first restaurant kitchen dedicated to delivery only with no front-of-house operation. The former City high-flyers claim the innovative new business can undercut traditional restaurants as it has no seating areas, or checkout tills, hailing it as “the next stage in the UK’s dramatic food delivery revolution.” Clockjack City Deliveries is not a takeaway because customers cannot visit the location to order or collect food, it is a delivery kitchen hub and only services deliveries to the customer’s door. I was asked to PR this latest addition to their business, plus a second Clockjack restaurant in Woolwich, as well as raise the profile of Clockjack’s founders.
Campaign and Results
With the new food delivery service targeted at workers in the Square Mile, I made the London mass media our top target, including City AM, The London Evening Standard, and Metro.
I offered up journalist reviews of Clockjack City Deliveries, with delicious lunches or dinners delivered to their offices or homes, to generate food-related stories. The issuing of our press release was perfectly timed, sending them to Editors just before lunchtime, supported by stunning food imagery – it was designed to make them salivate and it worked a treat!
Separately, media interviews were arranged with Clockjack’s co-founders to generate entrepreneur profile pieces on the business pages of the London and national press, meaning there were at least two chances to read about Clockjack in the same publications! I highlighted Jerry Goldberg’s and Fraser Duncan’s prestigious business backgrounds which drew interest from broadcast media including BBC News, Sky News, and Bloomberg.
Local luxury lifestyle titles like Square Mile, The Wharf and The City Magazine were targeted, which whilst having smaller readerships, were the perfect demographic for the brand.
Many online, as well as offline, features were secured containing high authority back links to the Clockjack website, helping to improve its organic search rankings. Journalists were so delighted with the food that they were encouraged to take to social media to share their experience of Clockjack, with GQ’s Instagram review attracting over 1,000 likes!
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