As we live in the digital age, it’s tempting to think that the only way to secure publicity for yourself or your business is through clickbait headlines and social media channels.
Not so.
Traditional media outlets and, consequently, traditional PR activity has a huge role to play when it comes to managing your reputation, raising awareness, repositioning your brand in the marketplace, reaching new audiences and growing the business.
Traditional media is trusted and credible. In a world of fake news, the audience will trust coverage in reputable long-running publications like The Sunday Times, Forbes, The FT and The Economist more than something they read on social media from an Insta influencer or Tweeter.
And that’s where traditional PR comes in.
“Jill has consistently delivered high-quality, considered and targeted multi-media coverage. The authenticity and value of such editorial coverage has proved to have a far greater ROI and at a fraction of the cost of traditional advertising campaigns.” – Alex Crass, Marketing Director, Opus Talent Solutions
Working with a traditional PR agency
As a successful PR agency, I know that getting coverage for my clients across traditional media outlets comes down to two things: outstanding media relations and unbeatable storytelling.
Over 20 years, I have built up an incredible network of journalists and editors from the biggest broadsheets both in the UK and internationally, as well as magazines like Forbes, Fortune and The Economist. By tapping into this network, I’ve raised the profile of entrepreneurs, business leaders and innovative start-ups, which has generated sales leads and attracted investment opportunities.
And I’ve done this by providing incredible stories and content, including smartly crafted news releases, articles and pitches, to ensure your key messages are communicated clearly and you and your company are established as movers and shakers in your industry.
Traditional PR Success Stories
Aged 31, Amy Golding was the youngest female CEO of a £100M turnover company in the UK, Opus Talent Solutions, a tech recruitment giant. After being let down by other traditional PR agencies, PR Superstar delivered a range of quality coverage including profile pieces in The Times, The Sunday Times, The Telegraph, The Guardian, and The Independent, plus multiple appearances on BBC TV, radio and online. Read more
Serial entrepreneur Andy Scott is the UK’s turnaround king, taking firms on the verge of going bust and making them successful. He wanted high-profile coverage and fast. PR Superstar secured stories in traditional media outlets including full-page articles in The London Evening Standard and The Financial Times, as well as features in The Sunday Times and on BBC TV, radio and online. Read more
Looking for traditional public relations services?
I get you into the places that matter
