If you run a small business or a recent start-up, it’s easy to think that any kind of small business PR campaign is an unaffordable cost. Not so.
In fact, PR activity should be an essential part of your business costs, as much as equipment, premises and wages, and it should be a non-negotiable in your budget and marketing plans. Since I launched PR Superstar in 2008, I’ve worked with numerous small businesses and start-ups who have had to hit the ground running and get customers fast. A well-managed small business PR campaign is a cost-effective way to get known quickly and ramp up sales.
How does PR work for small businesses? It helps you establish credibility in your sector, builds trust with your customers, raises awareness at a local level and further afield, and builds your reputation and your brand.
“PR Superstar generated thousands of enquiries and bookings for our new business.” – Sofia Benke, co-founder and co-director, The Salt Cave
Working with PR Superstar
When you work with me, you work with a highly experienced PR pro who is also a senior NCTJ-trained news journalist. That combination of journo and public relations expert is still relatively unique, and it means I understand what makes the news, how to craft and package compelling stories, and how to talk the ‘language’ of journalists.
Although I work with bloggers and influencers, my love for print and broadcast media never dwindles. It’s fast-paced, endlessly fascinating and constantly challenging. Thanks to my ‘nose’ for a good story and long-term relationships with journalists, editors and broadcasters, I achieve top-tier coverage in local, national and international media, from The Times to The New York Times, Vanity Fair to Vogue, and the BBC to The FT.
What you can expect from a targeted small business PR campaign
As an experienced UK PR expert, I offer a range of flexible public relations services for small businesses that help put you and your company on the map.
I start the process by discovering what makes your small business different. How did the business start? Has your small business made an impact on your local community? Or does your company have national – even international – appeal? Then I design and deliver a results-driven PR campaign specifically for your business.
“For my small business clients, I make sure that every penny of their PR budget works hard in order to get them the coverage they want, in order to get them the customers they need.” – Jill Kent, PR Superstar
My small business PR services include:
- Media coverage: Through years of experience, I’ve built up an enviable roster of media contacts across the UK, which is why my small business clients regularly feature in all the UK broadsheets, midmarket press and tabloids, as well as on TV, radio and online.
- Content creation: I craft smart and compelling news releases, thought leadership articles, pitches and blog posts that are timely, relevant and insightful, and ensure your key messages are communicated clearly.
- Social media management: Social media is a key part of the small business PR mix. So I ensure you showcase your business and raise your profile across all social media platforms, from Instagram to TikTok.
- Media training: It’s important you feel comfortable talking to journalists. So through media training, I make sure you can talk confidently about yourself and your small business or start-up.
Small business PR success stories
I was hired by London-based The Salt Cave to launch its natural health centre to the press and to publicise this healthy alternative to pharmaceutical drugs to its target audience. My small business PR campaign invited journalists with asthma and allergies to experience The Salt Cave for themselves. Coverage was extensive, it was national as well as global, with every UK national newspaper from The Sun to The Sunday Times covering it, as well as the BBC, ITV and even CNN in the States.
As a result of the successful PR campaign, more than 25,000 adults and children have now visited The Salt Cave, and this small business has grown to a chain of successful caves across the UK. Read more.
Need small business PR services to help your start-up or small business? As a neurodiverse person, I’m hyper-focused, extremely dedicated and driven, and have super-high productivity levels. This means I can produce and deliver innovative and creative small business PR campaigns that get you real results and a load of bangs for your buck.
I get you into the places that matter
