What is corporate PR? And how essential is it for your business?
A successful corporate PR campaign can help grow your company and generate more sales. But it’s not all about the bottom line.
Corporate public relations can highlight your business values and philosophy, not just the price of your products or services. And decisive corporate PR activity can also help you manage and protect your most valuable asset – your reputation – during a crisis.
A corporate public relations definition could be described as (according to Wikipedia) a ‘set of activities involved in managing and orchestrating all internal and external communications aimed at creating a favourable point of view among stakeholders on which the company depends.”
In other words, corporate PR can improve your company image, help you attract top talent and investment, engage employees, strengthen brand loyalty, and help build trust with your customers.
In short, corporate PR activity can help you achieve your business goals, whatever they are.
“PR Superstar as the name suggests is really world-class. Jill has far exceeded our expectations. Her knowledge of journalism is second to none. She’s got all the right connections and knows how to open doors. She amazes us with the endless high-profile PR opportunities she creates.” – Barinder Hothi, Co-Founder and Managing Director, The Knowledge Academy
Working with a corporate PR agency
My corporate PR services include:
- Messaging: Strong messaging is key in corporate PR. I make sure your customers and investors know what you stand for and what makes you different. Once your messaging is in place, it can be used for all your PR activity as well as your marketing collateral.
- Media relations: I pitch well-crafted, targeted and engaging stories that highlight your brand values to my network of journalists and editors at the leading broadsheets, business press, and national and international broadcast media.
- Media training: It’s essential there’s at least one well-trained spokesperson for the business. I train your C-suite executives and leaders to handle media interviews and presentations.
- Crisis management: Avoid a corporate PR disaster and ensure minimal damage to your reputation. I ensure there’s a crisis communications plan in place and a spokesperson who is media trained.
- Internal communications: Corporate PR activity can also be used to establish and maintain relationships with your audience inside the business. An employee relations programme makes sure staff members are your ambassadors.
Whether you’re an established UK corporate or an ambitious and fast-growing London-based start-up, my job as your corporate PR agency is to get your business in front of key influencers, stakeholders and potential customers, and build your professional reputation within your industry.
It’s why my corporate clients regularly feature in The Financial Times, The Times, The Daily Telegraph and The Sunday Times, plus The Wall Street Journal Europe, The New York Times and The Economist, as well as on BBC News, Bloomberg TV, CNN, Sky News and CNBC Europe.
Corporate PR success stories
The Knowledge Academy asked me to raise brand awareness, and drive enquiries and new business. I produced a newsworthy press pack and targeted local and regional media, as well as TV and radio, business magazines, trade journals, and national newspapers, both online and offline. This successful corporate PR campaign gained coverage in The Sunday Times, The Sunday Telegraph, The Financial Times and The Mail on Sunday. Read more.
Following a brief to deliver outstanding coverage, both in terms of quality and quantity, I ran a corporate PR campaign for Diamond Manufacturers which included a diamond masterclass for journalists. The campaign achieved coverage on national and international TV, including the BBC, ITV, Channel 4, Sky News, CNN, CNBC and Bloomberg TV, as well as company profile features in The FT, The Sunday Times, The Daily Telegraph and The Guardian. Read more.
How can my corporate PR expertise help your business?
I get you into the places that matter
