PR for Entrepreneurs: Public Relations for Disruptors and Go-Getters

PR for entrepreneurs is a vital part of your marketing mix if you want to raise your media profile, build your personal reputation, manage your image and establish yourself as an expert in your chosen field.

For the last few decades, I’ve worked with incredible entrepreneurs who have seized opportunities, taken risks, broken rules and worked incredibly hard to drive the growth of their business. They all understand that in today’s competitive landscape, it’s not enough to have an outstanding product or service. The entrepreneurs I work with know that today’s savvy audiences want to hear stories of the brains behind the brands. This is where entrepreneur PR comes in.

Every strategic entrepreneur PR campaign I deliver works hard to put you and your business at the centre of the story. I ensure every campaign generates positive media coverage, influences the public’s perception of you and your organisation, and helps build trust and credibility.

My PR for entrepreneur services include:

• Media coverage: I use my enviable contact list to ensure the entrepreneurs I work with are seen in print, on TV and radio, and online. It means my clients enjoy influential media coverage in world-leading titles like The Financial Times, The New York Times, The Wall Street Journal, Bloomberg Businessweek, and Forbes. As well as top-tier men’s and women’s glossies from GQ to Vogue, and high impact broadcast channels such as BBC News, which commands over 100 million viewers every week.
• Thought leadership: By establishing you as a thought leader in your industry, journalists and editors will seek you out for your input or perspective on an industry issue. I help establish entrepreneurs as industry experts through opinion columns, contributing articles, white papers, public speaking, podcasts and events, such as a roundtable discussion or a keynote address.
• Social media: Social media engagement gives entrepreneurs the opportunity to reach a wider audience and share your valuable insights and expertise directly with consumers, journalists and employees. I work with my clients to ensure the messaging across all social platforms is consistent, engaging and right for the audience.
• Media training: Fundamental to the success of any PR activity is knowing how to talk to and engage with the media. Media training for entrepreneurs ensures your tone of voice is established, your key messages are defined, and your delivery skills are up to speed, so you sound natural and comfortable, whatever the circumstances.

PR for entrepreneurs success stories

I was recommended to Canadian self-made businesswoman and reality TV star Dr Ann Kaplan Mulholland by her US PR agency and tasked with providing an entrepreneur PR service to raise her profile here in the UK. I was also asked to manage PR for Grade I listed Lympne Castle overlooking the English Channel in Kent, that she and her husband had purchased, as well as provide ongoing PR support for the accompanying docu-reality TV series ‘Queen of the Castle’ which is due to air in the UK summer 2025. The results were outstanding. To date, I have secured a 12-page feature in HELLO! magazine, a six-page feature in The Telegraph Magazine, a double page spread in The Sunday Times, and a lengthy spot on ITV1’s This Morning to name a few. Read more.

I was asked by Europe’s largest online diamond jeweller to deliver mass media coverage for the 77 Diamonds brand, as well as entrepreneur PR for the co-founder, Tobias Kormind. By giving journalists a rare glimpse into the luxurious world of the diamond industry, I secured extensive coverage including The Sunday Times, The Mail on Sunday, The Daily Telegraph and The Guardian, as well as BBC News, Sky News, and ITV1’s This Morning. Read more.

Find out how my PR for entrepreneur services can help raise your profile.