For nearly two decades, I’ve delivered PR campaigns for a wide range of lifestyle brands, from food and drink and eating out, to hotels, travel and home decoration, as well as beauty, fashion and wellness brands.
The lifestyle landscape is vast. And competitive. Which is why ambitious companies work with lifestyle PR firms like mine to deliver lifestyle public relations campaigns that cut through the noise, generate ‘buzz’, connect to the audience, gain greater visibility and credibility, and attract new customers.
“Jill Kent offers the best bang for our bucks compared to any other marketing activity. As well as winning excellent coverage for our brands, she has consistently delivered high authority back-links to our e-commerce website. Compared to every other PR agent we have ever dealt with, she is without doubt the best.” – Nick Ledger, Founder and Managing Director, UK Juicers
What you can expect from a lifestyle PR campaign
In the UK, there are numerous lifestyle PR agencies, London especially. And they all promise the same thing: to get coverage for the lifestyle brands they work for. But for me, it’s quality of the coverage that’s key. And I achieve this by creating compelling lifestyle stories, content and messaging that resonate with savvy audiences and generate a buzz. It’s why my clients regularly appear in high-end, glossy women’s lifestyle magazines from Vogue to Vanity Fair, and Grazia to Good Housekeeping, in print, social and online. And across broadcast media too, including BBC News.
“As they say, ‘people don’t buy products, they buy lifestyles’, so successful lifestyle public relations is about connecting with the customer’s aspirations, interests and values.” – Jill Kent, PR Superstar
My lifestyle PR services include:
- Media relationships: Some lifestyle PR agencies refer to it as their ‘little black book’. But I call it an unbeatable list of UK and global media contacts that I’ve built up over nearly 20 years of running PR Superstar. It means I know exactly how to pitch your lifestyle brand story to individual journalists, digital producers, and editors and get the coverage you want – and deserve.
- Influencers: In addition to traditional mass media, I also reach out to lifestyle bloggers, social media influencers and celebrities who test, use and review your product or service.
- Social media: Social media gives you an opportunity to reach a wider audience and share your lifestyle products and services directly with your customers, fans and followers. I work closely with my clients to ensure brand and product messaging across all social platforms, from Instagram to TikTok, is consistent, engaging and right for your audience.
- Media training: Fundamental to the success of any PR activity is knowing how to talk to and engage with the media. Media training for lifestyle brands ensures your key messages are defined and your delivery skills are up to speed, so you sound natural and comfortable, whatever the circumstances.
Successful lifestyle PR campaigns
I was signed by e-commerce retailer, UK Juicers to secure expert reviews, arrange product placements and build high authority backlinks in order to drive traffic to their website and improve their organic rankings, in what is a super competitive market. To maximise PR opportunities, I targeted media across a wide range of relevant lifestyle sectors including food and drink, home and garden, health and wellness, shopping and ecommerce, gadgets and tech media, as well as the UK national mass media. To date, I have secured outstanding media coverage from the likes of The Financial Times and The Times to Men’s Health and Wired. Read more.
Having worked with other lifestyle PR companies which had failed to get results, I was approached by sober coach Sandra Parker, a former successful city worker, to raise awareness of her growing business, Just the Tonic. Targeting her key target audience, namely corporate women aged 30 – 50, I focussed on Sandra’s own story of alcohol use and strengthened the PR pitches with the latest statistics from NHS England and the BMJ. To date, Sandra has featured in the likes of City AM, The FT, Metro, The Daily Mail, The Daily Telegraph, as well as Marie Claire, Stylist, Grazia, and BBC News London. Read more.
I was hired by the Laura Ashley team as their lifestyle PR company to launch their luxury hotels to the UK mass media in order to generate a buzz around the brand’s new ventures from fashion and homewares to hospitality – and importantly, drive enquiries and bookings. I invited key fashion, interiors, features, travel and lifestyle journalists to the launch events and sent invitations for them to stay at the hotels. As a result, I secured glowing coverage in every UK national newspaper, from a full page in The Sun to The FT, and every media title in between, including articles on the business, fashion, interiors, features, travel and lifestyle pages. This lifestyle PR campaign also attracted global coverage in publications such as The New York Times and The South China Morning Post. Read more.
Want to work with a results-driven London lifestyle PR agency?
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