When it comes to delivering men’s PR campaigns. I’m pleased to say we’ve moved on from the days of bikini-clad babes draped over a product. In my experience, today’s guys feel as uncomfortable about the ‘sex sells’ phenomenon as women do. And it turns out, sex doesn’t sell anyway.
Are men hard to market to? Not if it’s done properly. As I say to my clients, when it comes to PR for men, brands must avoid outdated clichés and connect with men emotionally. And that’s especially true for Gen Z, who often find gender marketing outdated. It’s why I think that the ‘this will make you a better man’ hyperbole should be avoided at all costs.
When I run a men’s PR campaign, I aim to strike a balance between appealing to a specific demographic while avoiding the usual stereotypes. And men’s brands shouldn’t be afraid to associate themselves with issues that affect men directly, from mental health to sexual health, as long as it’s done in a sensitive manner. My advice is always to deliver an authentic message and simply talk about your product or service in an open and honest way.
What does men’s PR activity get you? An opportunity to stand out from the crowd, enhance brand awareness, educate your audience, build customer loyalty, drive traffic to your website, and boost your sales, in an organic and measurable way.
“On the first day I started working with Jill Kent, she got me a big article in The London Evening Standard. It brought me more revenue than the cost of PR Superstar for that year, and an Esquire feature about my business became the magazine’s most read article ever!” – Tim Walker, founder & head trainer, Evolution of Man
What you can expect from a ‘man brand’ PR campaign
From men’s fashion, watches, grooming and fitness, to traditionally male-centric products like cigars and whisky, I achieve coverage for the most dynamic UK and international brands in the business by focusing on heritage, by using storytelling, and by being transparent and authentic – all of which appeal to the modern man tribe. Simply put, whether it’s men’s fashion PR or men’s fitness PR, I create a buzz around your brand and product that gets people talking, buzzing and sharing.
My men’s PR services include:
- Media relations: I’ve been in the media business for over 30 years, which means I’ve built up an unbeatable list of UK and global media contacts. By presenting your brand as confident, engaging, innovative and honest, I secure positive articles, interviews, features and reviews in traditional mass media outlets like Men’s Health, GQ and Esquire.
- Online coverage: I achieve outstanding digital and social media coverage on the likes of talkSPORT, BBC Sport, SPORTbible, LADbible, Joe, and UNILAD so you or your product or service appear high on the search engine results page, driving traffic to your site, as well as your social channels.
- Influencers: I also work closely with social media influencers, bloggers, podcasters and content creators, who have built up a loyal and knowing audience, and can be key to reaching a male audience, who consider influencers trustworthy and relatable. I ensure the messaging across all social, video and audio platforms is consistent, engaging and entertaining for your audience.
“Whether it’s a sports brand or luxury menswear, PR tactics that engage directly with men, and focus on quality, heritage and design, are a sure-fire way to garner attention and build brand loyalty.” – Jill Kent, PR Superstar
PR for men’s brands: PR success stories
I first worked with workout guru Tim Walker and his business, Evolution of Man, to PR his no-nonsense fitness training programme for men dubbed ‘Warrior Workout’.
I successfully pitched the story to leading glossy men’s magazines like GQ and Esquire. In fact, Tim got GQ’s Creative Director, Paul Solomons, in the best shape of his life (and just months later, with his impressive new bod, he went on to date goddess Kylie Minogue for five years!). While the journalist review of ‘Warrior Workout’ by Esquire became one of the magazine’s most read features ever. I also secured coverage in key London press including The London Evening Standard, Metro, City AM and Square Mile, as well as in market leader, Men’s Health, plus ShortList, FHM and Mr Porter. Read more.
Find out more about my PR services for men’s brands.
I get you into the places that matter
