Whether you’re a Central London office and retail property investor, a premier shopping centre operator, a developer of modern industrial warehouses, a UK property investment and management company, or a global real estate business, a property PR campaign can play a vital role in the success of your projects or organisation.
With over 30 years in the media business, I know that property projects – both commercial and residential – are not without their challenges. But a well-managed and targeted property or real estate PR campaign, plus clever corporate communications activity, can help to inform and positively influence local people; it can help overcome resistance to your building project and deal with environmental issues; and it can build your brand and reputation in the property sector.
In short, I deliver property and real estate public relations campaigns that can raise the profile of your business, help attract new investors, build community relationships, enhance your reputation and give you a competitive edge over your rivals.
“Our objective was to raise awareness of Wildstone and thanks to PR Superstar, we have been featured in tonnes of major titles. To say we are absolutely thrilled with the coverage doesn’t seem to give it justice. Jill Kent is an absolute pleasure to work with – committed, professional, well-connected and I love her honesty. If we could give a score, it would be a TEN!” – Jill Hebden, Chief Delivery Officer, Wildstone
What you can expect working with a property and real estate PR agency
I’m an experienced property PR specialist, which means I’m results-driven, creative and passionate about all things property.
Every property is different. Which means every type of real estate PR campaign is different. I start by identifying the interests, challenges and requirements of your key audiences, then craft tailor-made PR activity that makes an immediate impact.
My PR property services include:
- Media relations: I have an in-depth understanding of PR and media relations within the property sector, and across traditional, broadcast and digital media. It means I can deliver successful PR campaigns for numerous luxury property finders for HNWIs, specialist property agencies and multi-million pound property and regeneration projects across the UK.
- Media coverage: With an enviable list of media contacts that include leading property journalists and editors, I’ve secured coverage for my clients in the national press and broadcast media from The Times to the BBC, as well as specialist trade titles like Estates Gazette and Property Week.
- Thought leadership: Through property PR activity I help establish senior property figures as industry leaders who are sought out by the broadcast and print media.
- Community engagement: By organising community events, open houses, or other initiatives, I can help you build a positive brand image and boost community relationships.
- Crisis PR: Sometimes a new development gets bad press or there’s public resistance to a new building project. My crisis communications services ensure unfolding events are handled calmly, swiftly and discreetly.
“When it comes to promoting your services or the projects you’re involved with, every type of property business, no matter what the size, can benefit from some sort of property PR activity. My job is to use a mix of traditional and digital media to highlight your business achievements.” – Jill Kent, PR Superstar
Real Estate PR: Property PR success stories
Billion-dollar power couple Dr Ann Kaplan Mulholland and Dr Stephen Mulholland bought 1,000-year-old Lympne Castle and, after being recommended by Ann’s US PR agency, I was tasked with PR’ing the Grade I listed castle near Hythe, Kent, as well as the couple’s property and renovation docu-reality TV show, ‘Queen of the Castle’, that has aired in Canada and is due to be shown in the UK and US later this year. I firmly put the 1,000-year-old Medieval property on the map, with multiple features, including an enormous 12-page photo feature in HELLO! magazine, a seven-page feature in The Telegraph Magazine, a double page spread in The Sunday Times’ property section, and a lengthy spot on ITV1’s This Morning. Read more.
Of course, property or real estate PR doesn’t just include buildings. I was approached by billboard entrepreneur Damian Cox, founder and CEO of Wildstone, which own super-sized, super-premium digital billboards on major roads and motorways in London, the UK, across Europe and Australia. Having been told they’d only get coverage in the trade press by mediocre PR agencies, I arranged face-to-face meetings between Cox and leading media outlets, and quicky achieved coverage in The FT and The Sunday Times, and on the BBC, as well as trade titles across the property and media sectors. I’m still working with Wildstone almost 10 years later. The company has gone global and now has an impressive £2 billion valuation. Read more.
David Rawlinson is London’s restaurant advisor to the stars, including Raymond Blanc, Gordon Ramsay and Marcus Wareing, and founder of upmarket agency, Restaurant Property. As someone who buys and sells properties on behalf of big-name culinary clients, many of them in exclusive locations in the capital, he knows all about prime real estate. I picked up Restaurant Property as a client after I was recommended by another client, David Moore of Pied a Terre, owner of the longest-standing Michelin starred restaurant in London. I was tasked with raising Rawlinson’s personal profile and that of his Restaurant Property agency. So I invited journalists to meet him over lunch at the various restaurants he had brokered deals for. We received interest from influential trade press such as The Caterer, as well as key TV and national titles, from the BBC to The Sunday Times. Read more.
Want to work with a real estate PR firm? Discover how property PR activity can work for your business.
I get you into the places that matter
