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24 Aug What is Digital PR?

Posted at 10:18h in Advice

Let’s take a look at digital PR. We know the internet has changed everything, from the way we shop, to the way we communicate with friends and listen to music. These days, we can pretty much do anything we want at the click of a button....

22 Mar How to Use Video for Public Relations

Posted at 08:58h in Advice

Video may have killed the radio star, but nothing is knocking video off its perch anytime soon. The medium is more prominent than ever. For example, Facebook Watch receives 1.25 billion visits every month, 300 hours of video are uploaded to YouTube every minute, and...

12 Jan Boohoo: PR Pioneers and Scandal Survivors

Posted at 11:24h in Industry Insight

What do you think of when you hear Boohoo? An ugly cry? Or do you think of cheap slinky party dresses, bargain basics, and more filter-faced influencers than you can shake a discount code at? Because that’s the one we’re talking about. Since 2006, Boohoo has...

07 Mar PR Agency Kent

Posted at 20:27h

Woman talks on mobile phone while sitting in front of a wire head installation in city centre

16 Dec How to Create a Brand Communication Strategy

Posted at 11:50h in Advice

What is a brand communication strategy and why do you need one? A brand communication strategy is the process of achieving your objectives through communication. It includes the message: what needs to be said; the medium: using the most appropriate channels to convey the message;...

19 May A Guide to the Different Types of PR

Posted at 14:43h in Industry Insight

What types of PR are there? The answer, of course, is there are many different types of PR. Achieving positive news stories in the media is usually the main PR objective. But that’s just one type of PR. Public relations is also about how you...