Twitter, Facebook and Instagram might be the ‘Big Three’ when it comes to social media platforms, but there’s a new kid on the block: TikTok. Heard of it? If you’re a Generation Z’er you probably have. If you’re any older, it may have passed you...

What is a brand communication strategy and why do you need one? A brand communication strategy is the process of achieving your objectives through communication. It includes the message: what needs to be said; the medium: using the most appropriate channels to convey the message;...

What types of PR are there? It’s a question I’m often asked at PR Superstar. The answer, of course, is there are many different types of PR. Achieving positive news stories in the media is usually the main PR objective. But that’s just one type...

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