Search Results for ‘tiktok ’

29 Jan It’s Time to TikTok for PR

Posted at 12:40h in Advice

Twitter, Facebook and Instagram might be the ‘Big Three’ when it comes to social media platforms, but there’s a new kid on the block: TikTok. Heard of it? If you’re a Generation Z’er you probably have. If you’re any older, it may have passed you...

15 Nov Crisis Management in Public Relations

Posted at 16:16h in Advice, Industry Insight

Crisis management is something every organisation should think about. But what constitutes a PR crisis? I always say it’s when you or your business receives negative or damaging publicity. Or you’re being bombarded with a whole host of unwanted social media mentions. Of course, not...

24 Jul A Guide to the Different Types of PR

Posted at 11:50h in Industry Insight

One of the questions I’m often asked is: What types of PR are there? The answer, of course, is there are many. So here’s my quick and easy guide to the different types of PR you can take advantage of to raise your profile, boost...

10 Apr How To Do PR for an Event

Posted at 11:33h in Advice

Let’s talk about PR for events. You’re preparing to host the event of the century. You’ve secured a show-stopping venue, top-notch cuisine, and a panel of world-class speakers. All you need to do now is sit back and wait for the RSVPs to roll in,...

10 Jan How to Create a B2B Social Media Strategy

Posted at 10:40h in Advice

Let’s look at how to create a B2B social media strategy. If you think social media is just for B2C brands, think again. Sure, Coca-Cola, Red Bull and a ton of fashion brands blazed the trail for B2C social media marketing. But B2B brands have been...

15 Nov 12 Bingeworthy PR Podcasts

Posted at 10:53h in Advice, Industry Insight

Let’s explore PR podcasts. In the fast-moving world of PR, staying on top of industry news, trends, and best practice is critical. But this is easier said than done. Between media pitching, interview scheduling, press release writing, and media coverage analysis, there’s little time for...

19 Jun The Future of Facebook Marketing for Small Business

Posted at 14:03h in Advice

How useful is Facebook marketing for small businesses? Back in 2004, Harvard sophomore Mark Zuckerberg launched ‘The Facebook’ from his dorm room. The social media site was built to connect Harvard students with one another. Fast forward 19 years, and Facebook (or Meta as the...

20 Feb Lights, Camera, Record: How to be Seen and Heard with Broadcast PR

Posted at 16:24h in Advice

Why is broadcast PR activity so important? Well, nothing beats the thrill of getting your brand on TV or radio. Whether it’s a national radio station or a prime time news show, having your story shared by a leading broadcaster to an audience of millions...

06 Feb How to use PR for Instagram Verification

Posted at 16:07h in Advice

Have you ever been scrolling through your Instagram feed and found yourself longing after one of those pretty blue ticks like the ones Nike, Disney and ITV have? For the unfamiliar, the coveted blue tick (or checkmark) tells the platform’s 1.44 billion monthly active users...