When done right, a PR campaign can elevate a brand’s reputation into the stratosphere. When it’s done wrong, it can sink a reputation to the point of no return, quicker than you can say ‘Twitter.’ There’s a long list of PR campaigns that are remembered for...

So let's talk about digital PR. What do Ellen DeGeneres' Oscar selfie, the Weetabix + Beanz tweet, and ‘the dress’ meme have in common? They all ‘broke the internet’, and proved that, in the digital age, it’s possible to earn top-tier coverage, hundreds of backlinks, and thousands...

If you’re thinking about a career change and you’re creative, a great communicator, detail focused, and you love writing, why not choose PR?It’s a great job and PR professionals are in demand. What’s more, the industry is set to experience continued growth over the coming years....

Where would we be without the Royal Mail? Providing a universal postal service to more than 29 million addresses since 1516, the iconic brand is as deeply ingrained in British culture as tea and scones.However, it’s been a tough few years for the group. Not...

What do you think of when you hear Boohoo? An ugly cry? Or do you think of cheap slinky party dresses, bargain basics, and more filter-faced influencers than you can shake a discount code at? Because that’s the one we’re talking about.Since 2006, Boohoo has been...

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