What do you think of when you hear Boohoo? An ugly cry? Or do you think of cheap slinky party dresses, bargain basics, and more filter-faced influencers than you can shake a discount code at? Because that’s the one we’re talking about.Since 2006, Boohoo has been...

The British public has a curious relationship with the National Health Service (NHS). We view it a bit like a wayward family member: We’re proud of it, we’re grateful for it, but there’s an undercurrent of concern that it won’t be there for us when...

With Halloween and Bonfire Night out of the way, we’re gearing up for Christmas. And the same goes for the retailers. In the run-up to the big day, brands big and small, fight it out to win column inches and the hearts and minds of...

Ambitious, disruptive, successful. If one company represents the modern tech start-up, it has to be Uber. But it hasn’t been an easy ride for the world’s largest ‘mobility as a service provider’ famous for its ride-hailing taxi app.Let’s take a look at some Uber PR successes...

When you hear the words ‘chicken’ and ‘fast food,’ one brand likely springs to mind. We’re talking, of course, about Kentucky Fried Chicken now known as KFC.Thanks to its secret recipe of eleven herbs and spices, and being one of the first fast food brands...

In 2016, Disney was named the world’s most powerful brand. In 2018, it was the world’s best-regarded company. And in 2020, it was voted the world’s most-admired entertainment company for the seventeenth year running.Those are impressive accolades. The Disney PR team must be doing something right.So...

Very few brands hold a candle to Netflix. As CEO Reed Hastings said, their biggest competitor isn’t YouTube or Amazon — it’s sleep. You don’t get 200+ million paid subscribers by accident, so studying the Netflix PR team’s strategy is worthwhile for any brand that...

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