In 2016, Disney was named the world’s most powerful brand. In 2018, it was the world’s best-regarded company. And in 2020, it was voted the world’s most-admired entertainment company for the seventeenth year running.Those are impressive accolades. The Disney PR team must be doing something right.So...

Very few brands hold a candle to Netflix. As CEO Reed Hastings said, their biggest competitor isn’t YouTube or Amazon — it’s sleep. You don’t get 200+ million paid subscribers by accident, so studying the Netflix PR team’s strategy is worthwhile for any brand that...

The Red Bull Stratos Space Jump. WWF's Earth Hour. Dove’s Campaign for Real Beauty. Just three examples of PR stunts done right. In each case, they got people talking and generated huge amounts of publicity for the brands behind them.It may not be the newest...

The leading professional institution for public relations in England is the Chartered Institute of Public Relations (CIPR).If the name rings a bell, it’s probably because their definition of public relations is quoted in PR blogs and articles around the world. ‘Public Relations is about reputation -...

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