07 Apr How Traditional Media Feeds AI Search
Posted at 18:47h in Industry Insight
Traditional media remains an essential component of getting found online, particularly in AI search. Learn everything you need to know right here....
04 Aug The Life of a PR Strategist
Posted at 14:02h in Industry Insight
When I meet people at social gatherings or networking events and they ask me what I do, I'm always interested in their reaction when I say, “I’m a PR strategist.” Some look faintly interested, and others are totally confused! Most people don’t know much about what someone...
15 Jan Hashtag Marketing: Still Useful in 2025?
Let’s talk hashtag marketing and whether or not it’s still a thing. Love them or loathe them, you can’t deny the power of the humble hashtag over the last decade. Remember #FollowFriday on Twitter? Or the #ShareaCoke campaign from Coca-Cola way back in 2011, which garnered...
16 Dec Fighting Fake News in the Post-Truth Era
So, what is fake news exactly? Propaganda, clickbait, deepfakes, fabrication, disinformation and misinformation can all be called fake news. The Cambridge Dictionary defines it as ‘false stories that appear to be news, spread on the internet or using other media’. Jan-Werner Mueller said in a recent Project...
22 Nov What is Issues Management in Public Relations?
Let's talk about issues management in public relations for a moment. When I talk about this to my clients, there’s a good definition of issues management in public relations I always share, which is: “The monitoring or scanning of the organisational environment in order to identify...
15 Nov Crisis Management in Public Relations
Crisis management is something every organisation should think about. But what constitutes a PR crisis? I always say it’s when you or your business receives negative or damaging publicity. Or you’re being bombarded with a whole host of unwanted social media mentions. Of course, not every...
14 Aug Elon Musk PR: The Good and the Bad
Posted at 11:24h in Industry Insight
Let’s talk Elon Musk PR. Love him or loathe him, there’s no denying that Elon Musk is one of the most successful entrepreneurs of his generation. The visionary tech tycoon has built a multibillion-dollar fortune running companies that make electric cars, brain computers, tunnels, and rocket ships....
24 Jul A Guide to the Different Types of PR
Posted at 11:50h in Industry Insight
One of the questions I’m often asked is: What types of PR are there? The answer, of course, is there are many. So here’s my quick and easy guide to the different types of PR you can take advantage of to raise your profile, boost...
06 Mar What Makes a Good PR Campaign?
Posted at 09:21h in Industry Insight
Let’s look at what makes a good PR campaign. When it comes to grabbing the attention of journalists and prospects, some PR campaigns fly. Take Red Bull’s Stratos. Or the Ice Bucket Challenge. Innovative, memorable and engaging, they created a buzz, generated headlines across the globe,...
13 Dec Ensuring Your Podcast Gets Heard With PR for Podcasts
Let’s talk PR for podcasts. If you’ve been paying attention to content marketing trends, you’ll know that podcasts are in vogue. There are more than five million out there, covering every topic under the sun. And people are listening. 460 million people to be precise. That’s a...
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