The Red Bull Stratos Space Jump. WWF's Earth Hour. Dove’s Campaign for Real Beauty. Just three examples of PR stunts done right. In each case, they got people talking and generated huge amounts of publicity for the brands behind them.It may not be the newest...

The leading professional institution for public relations in England is the Chartered Institute of Public Relations (CIPR).If the name rings a bell, it’s probably because their definition of public relations is quoted in PR blogs and articles around the world. ‘Public Relations is about reputation -...

So how does Apple use public relations? Whether it’s launching the latest iPhone, iWatch, or iPad, Apple certainly knows how to create a buzz. While other companies fight for attention, the technology giant effortlessly dominates the media, not to mention the hearts and minds of customers,...

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