So how does Apple use public relations? Whether it’s launching the latest iPhone, iWatch, or iPad, Apple certainly knows how to create a buzz. While other companies fight for attention, the technology giant effortlessly dominates the media, not to mention the hearts and minds of customers,...

So what does community relations mean to you?Seth Godin, a veteran marketer of the dot-com boom, once said, ‘people do not buy goods and services. They buy relations, stories and magic’.Time has proven him right. More and more companies across the world are discovering that...

It’s PR awards season again. Time to dust off your tuxedo and dry clean your party frock.But are PR awards worth it? The answer is yes. PR awards have plenty of advantages that go beyond a trophy on the shelf.So what are the benefits of...

Elon Musk, owner of electric car brand Tesla and rocket manufacturing company SpaceX, knows how to drum up a heap of publicity. As one of Silicon Valley’s most famous tech entrepreneurs, his SpaceX and Tesla public relations stunts are out of this world. Quite literally.It goes...

Despite the 2020 pandemic, travel and tourism remains one of the fastest growing sectors in the world. It’s also one of the most congested. Due to the rise of low-cost airlines, ecotourism, and online etailers such as Tripadvisor and Expedia, the options are endless, and...

For those of us working with or within the media, change isn't a dirty word. In fact, change is something we all embrace, since our livelihoods are fuelled by the necessity to stay ahead of the game in an ever-changing environment. For journalists, however, things...

What types of PR are there? It’s a question I’m often asked at PR Superstar. The answer, of course, is there are many different types of PR.Achieving positive news stories in the media is usually the main PR objective. But that’s just one type of...

One definition of issues management in public relations is defined as: “The monitoring or scanning of the organisational environment in order to identify issues and trends, adapt to changes, and/or to decide on managerial or communicative actions aimed at creating mutual understanding with relevant stakeholders.” Corporate...

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